North China Regional Strategic Marketing Lead
At a glance
Senior General Marketing role at Pfizer. Beijing · full-time.
Pay not stated Marketing Lead salary
growthroles summary, based on the employer's posting.
What you'll do
- Set North China’s annual priorities from central disease and diagnostics plans, selecting provinces and allocating resources
- Lead provincial programs for disease quality control, including structured records, pathology reporting and diagnostic standards
- Develop ties with regional authorities, hospitals, quality centers and experts while analyzing policy and market signals
- Advance Beijing programs with central colleagues and coordinate execution across regional commercial and medical teams
- Set team goals, coach performance and build capabilities while creating a consistent regional operating model
What you bring
- A bachelor’s degree or higher in medicine, pharmacy, management or a related discipline
- At least eight years in pharmaceuticals, with three or more years leading people
- Know North China healthcare policy and have established relationships with authorities, quality centers, hospital leaders and experts
- Bring strong leadership, strategic judgment and communication, with the ability to develop team members
Who this fits
This senior role suits someone with pharmaceutical experience and familiarity with North China healthcare policy. You’ll manage and develop a team, and frequent travel within the region is expected.
From the employer
ROLE RESPONSIBILITIES:
• Translate central disease and diagnostics strategies into the annual North China strategy, defining priority provinces and resource allocation based on regional policy and market dynamics.
• Lead the team in implementing provincial disease quality-control systems and key programs, including structured medical records (SMR), structured pathology reports (SPR) and diagnostics quality control.
• Build and maintain networks with provincial authorities, quality control centers, hospital administrators and key experts; conduct regional policy analysis and generate market insights.
• Support key programs and expert collaborations in Beijing, working closely with the central team to advance related initiatives.
• Lead team management and talent development, including goal setting, performance coaching, capability building and the establishment of a standardized regional operating model, to ensure timely, high-quality delivery of KPIs.
• Collaborate with regional Sales, Marketing, Medical Affairs and Key Account (KA) teams to ensure effective execution of central strategies.
Qualifications
• Bachelor's degree or above in Medicine, Pharmacy, Management or a related discipline; Master's degree or above is preferred;
• Minimum of 8 years' experience in the pharmaceutical industry, including at least 3 years of people management; oncology experience, second-line or above sales management, or a regional marketing leadership background is an advantage;
• In-depth knowledge of the North China healthcare policy environment, with proven experience and established networks with provincial health commissions, quality control centers, hospital management and experts;
• Strong leadership, strategic thinking and communication skills, with a demonstrated ability to coach and develop team members;
• Willingness to travel frequently within the region.
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
To learn more about acceptable and prohibited uses of AI during the recruitment process, please review our candidate AI-use guidelines available on Pfizer Careers.
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