Marketing Lead

MIGRAINE

Marketing Lead

Job Description

Job Summary

The Migraine Marketing Lead is accountable for the development and execution of the overall marketing and brand strategy for the Migraine portfolio, driving sustainable business growth and strengthening leadership in the migraine market.

This role will lead the marketing team to translate deep understanding of patients, healthcare professionals, treatment pathways and market dynamics into differentiated brand strategies and impactful customer engagement. The role will work closely with Sales, Medical, Market Access, Commercial Excellence and other cross-functional partners to identify growth opportunities, accelerate market development and optimize customer and patient journeys.

The position requires strong strategic thinking, commercial acumen and leadership capabilities, with demonstrated ability to translate insights into effective strategies and execution. The role is also accountable for building a high-performing marketing team and continuously strengthening marketing capabilities.

Responsibilities

· Portfolio & Brand Strategy: Lead the development and execution of the Migraine portfolio and brand strategy, ensuring alignment with overall business priorities and delivering sustainable business growth.

· Market & Patient Insight: Develop a deep understanding of the migraine market, patient journey, treatment pathway, HCP needs and competitive landscape, and translate insights into clear strategic priorities and actionable plans.

· Market Development: Identify key barriers and opportunities across the migraine patient journey and develop initiatives to support disease awareness, diagnosis, treatment adoption and appropriate patient management.

· Innovative Brand Leadership: Lead marketing strategy and execution for innovative migraine products, including brand positioning, customer segmentation, value proposition, lifecycle strategy and omnichannel engagement.

· Field Partnership: Partner closely with the field organization to translate brand strategy into effective regional and customer-level execution, continuously incorporating frontline insights into business planning.

· Customer Strategy: Develop differentiated strategies for key customers and stakeholders, ensuring marketing initiatives address evolving customer needs and market dynamics.

· Cross-functional Leadership: Partner with Medical, Sales, Market Access, Commercial Excellence and other functions to develop integrated commercial strategies and ensure effective execution.

· Data & Analytics: Leverage market research, customer insights, competitive intelligence, business performance data and analytics to identify opportunities and support strategic decision-making.

· Innovation & Engagement: Drive innovative customer engagement models and explore new approaches to expand migraine disease awareness and improve customer experience.

· Planning & Investment: Lead annual brand planning, resource allocation and marketing budget management, ensuring investment is aligned with strategic priorities and business impact.

· Performance Management: Continuously monitor business performance and market dynamics, adapting strategy and execution based on insights and changing market conditions.

· People Leadership: Lead, coach and develop the Migraine marketing team, building strong strategic marketing, customer insight, execution and cross-functional leadership capabilities.

· Culture: Foster a high-performing, collaborative and growth-oriented team culture.

· Compliance: Ensure all marketing activities comply with applicable internal policies, external regulations and industry standards.

Education and Experience

· University degree or above, preferably in Medicine, Pharmacy, Life Sciences, Marketing, Business or related disciplines.

· Significant experience in the pharmaceutical industry, with strong exposure to marketing, commercial strategy and brand management.

· Proven experience leading brands or portfolios across different stages of the product lifecycle, preferably including innovative or specialty medicines.

· Demonstrated experience in developing and executing brand and commercial strategies that translate customer and market insights into business growth.

· Strong understanding of the China pharmaceutical market and healthcare environment.

· Experience in CNS, Neurology, Migraine, Pain or other specialty-care areas would be preferred.

· Experience in new product launch, market development or building new treatment categories would be an advantage.

· Strong cross-functional leadership experience, with demonstrated ability to work effectively with Sales, Medical, Market Access, Commercial Excellence and other stakeholders.

· Proven people leadership experience, with the ability to attract, coach and develop marketing talent and build high-performing teams.

· Demonstrated agility and ability to deliver results in a dynamic and evolving market environment.

Technical Skills Requirements

Strategic Marketing & Brand Leadership

Translate business objectives, customer insights and market dynamics into differentiated brand strategies and execution plans.

Customer & Patient Insight

Understand HCP needs, patient journeys, treatment pathways and unmet needs, and convert those insights into meaningful business opportunities.

Market Development

Identify barriers to diagnosis, treatment and adoption and develop strategies that support disease awareness, market development and sustainable category growth.

Commercial & Business Acumen

Understand key business drivers, competitive dynamics and commercial opportunities, balancing strategic ambition with execution feasibility.

Data & Analytical Capability

Integrate market research, customer insights, competitive intelligence and business performance data to generate insights and support decision-making.

Innovation & Omnichannel Marketing

Explore new customer engagement models and translate innovative ideas into scalable and measurable solutions.

Cross-functional Leadership & Influence

Align and influence Sales, Medical, Market Access, Commercial Excellence and other partners around shared business priorities without relying solely on formal authority.

People Leadership & Capability Building

Coach, develop and inspire marketers, strengthen strategic thinking and execution capabilities, and build a high-performing team.

Communication & Influence

Communicate complex business issues clearly and effectively engage senior internal and external stakeholders.

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

To learn more about acceptable and prohibited uses of AI during the recruitment process, please review our candidate AI-use guidelines available on Pfizer Careers.

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