National Brand Ambassador, Martell
Shanghai Full-time Mid-level Brand Marketing
At a glance
Mid-level Brand Marketing role at Pernod Ricard. Shanghai · full-time.
Pay not stated Brand Marketing salary
RoleBrand Marketing
SeniorityMid-level
LocationShanghai
EmploymentFull-time
PostedNov 21, 2025
Role brief
growthroles summary, based on the employer's posting.
What you'll do
- Create Martell learning and mentoring for sales staff, trade customers, consumers and opinion leaders, using education and tastings
- Work with local sales and marketing teams to find sales openings and develop brand collaborations or other ways to engage
- Build ties with flagship bars, outlets and whisky stores through promotions, staff learning and stronger brand presence
- Track trade promotions, test new brand ideas and share activity with relevant media and lifestyle press
- Keep key contacts updated on events, brand activity and mentoring sessions while maintaining those relationships
What you bring
- You can educate sales teams and trade customers about Martell and its qualities, character and heritage
- You can represent the brand at events and present it to trade or lifestyle press when opportunities arise
Who this fits
This role suits someone focused on brand education, trade relationships and representing Martell at events. The role is based in Shanghai.
From the employer
1. Brand Education & Mentoring
•Develop and execute a Martell education programme with to-B and to-C faces to ensure efficient recruitment for Martell and cognac •Inspire and educate in-market sales team on the brand to generate interest and a robust understanding of qualities/characteristic/heritage.•Execute a mentoring programme with key trade customers•Identify and conduct tastings/education for target groups of consumers / opinion leaders.•Working with the local sales and marketing teams, identify potential sales, collaborated IP/Brand or other engagement touchpoints, for further development.•Build relationships with the outlet including customer and trade promotions, bar staff and internal staff education and brand visibility.•Convert target consumers and influencers to the brand through tasting and brand education.•Keep an on-going relationship with key flagship bars, outlets & whisky stores.•Represent the brand at key events.•Support the local team in the business where possible, with brand visibility, education and communication.2. Brand Management/Insight
•Support implementation, tracking and evaluation of planned promotional activity in the trade.•Propose, present and trial new brand initiatives, either international best practice or locally-developed.•Highlight and promote the brand activities to relevant media/press contacts.•Present the brand to trade and lifestyle press when/where appropriate opportunities arise.3. Social Networking
•Update with key events, brand activity and mentoring sessions and maintain and build relationships with key contacts.Job Posting End Date:
Target Hire Date:
2025-11-17Target End Date:
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