Brand Ambassador
At a glance
Mid-level Brand Marketing role at Pernod Ricard. Shanghai · full-time.
Pay not stated Brand Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Teach brand details and product-making to sales teams, clients, media and opinion leaders, then lead tastings
- Build a nationwide training program for trend-focused bars and work with the brand manager to grow bartender advocacy
- Attend brand launches and events, encourage product trials, and use your social channels to amplify brand messages
- Help brand managers assess annual plans, share effective practices and develop new initiatives
- Track competitor activity, including channel tactics and changes in strategy or pricing
What you bring
- At least three years in spirits, marketing, trade marketing, hospitality or bartending
- You bring public-speaking ability, PR experience and working English
- You have basic spirits knowledge, strong tasting ability and mixology knowledge
Who this fits
This mid-level role suits someone with relevant spirits, marketing, trade marketing or hospitality experience who can educate audiences and represent the brand at events. The role is based in Shanghai.
From the employer
KEY DUTIES AND RESPONSIBILITIES
1. Brand Education/ Trainings:
The Brand Ambassador must become a brand expert on practical matters, product making, brand guidelines and brand education towards key opinion leaders, final consumer and media influencers.
- Along with sales force: extensive and continued education to internal stakeholders and external clients about the key messages of the brand and its difference with competitors
- Introduction and professional tasting of the product to potential clients, internal staff, Salesforce, Media, Key opinion Leaders. Supporting the positioning of the brand in the most effective way.
- Conduct Guest Shift based on Channel’s request
2. Bartender Community Management
- Design and roll out an industry leading education & training program across Trendy Bar universe nationally, to build their preference to use Absolut.
- Work closely with brand manager to leverage brand initiatives and advocacy programs as the assets to drive recruitment, engagement and retaining of bartender.
3. Public Relations & Social Media:
Be present at all Brand events, launches, one-off events as well as sponsored events.
To recruit and convert the target consumer through trial of the product.
To be active, relevant and timely in own Social Media in order to amplify all brand messages to generate awareness.
4. Direct support to brand managers:
Support of the application, follow up, evaluation and detection of opportunities in the annual Brand plan in both channels and public relations events.
Information report of the best practices to help in brands planning and execution of activities.
Development and presentation combined with the Brand for new initiatives and best practices.
Monitoring of the competition: research, analysis and information about competitor activity in both channels as well as strategies or price changes.
Experience & background:
Total experience should be minimum 3 year in spirits industry or in marketing or trade marketing departments or hospitality industry, bartending experience.
Experience in PR, talking in public
Basic knowledge spirits
Good tasting skills
Events logistics and public relations
Mixology knowledge
Could Communicate in English at work
Job Posting End Date:
Target Hire Date:
2026-07-01Target End Date:
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