Associate Brand Manager - NPD Mentos
At a glance
Manager-level Brand Marketing role at Perfetti Van Melle. Erlanger · no salary stated · we estimate $95,900–$145,000 across the United States.
Perfetti Van Melle has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- Assess potential U.S. opportunities for new products, including whether global concepts fit the market
- Take Mentos launches from concept through release, coordinating teams, factories, financial plans and approval steps
- Turn consumer and performance findings into recommendations for brand leaders
- Coordinate marketing, sales, finance and supply chain partners to keep launch work aligned and moving
- Track seasonal and activation results, support forecasts, and use findings to guide decisions
What you bring
- A bachelor’s degree in marketing, business or a related area
- At least two years in brand management, digital marketing or CPG work
- Hands-on experience delivering social, digital content or eCommerce work
- Strong project coordination and analytical skills, including turning data into useful recommendations
Who this fits
This role suits someone ready to own new-product execution and coordinate work across several functions. The position is based in Erlanger, United States.
From the employer
OVERVIEW
Perfetti Van Melle (makers of Mentos, Airheads, Dentyne, Trident and Bubblicious!) is one of the world's largest manufacturers and distributors of confectionery and chewing gum with global brands that are being enjoyed in more than 150 countries worldwide. We’re currently seeking a passionate and enthusiastic Associate Brand Manager to join our growing team.
WHAT YOU WILL DO
As the Associate Brand Manager, you will help shape the future of Mentos—a global powerhouse brand with strong equity and significant runway for growth. This is a high-impact delivery role, responsible for translating brand strategy and seasonal tentpole priorities into best-in-class execution across digital, social, eCommerce, and retail touchpoints. You will play a critical role in ensuring Mentos shows up consistently and effectively across consumer occasions, retail environments, and owned platforms. Key responsibilities include:
- Help Shape the Innovation Strategy: Help identify which innovation areas the brand should pursue, and evaluate global innovations for their potential in the U.S. market.
- Lead New Product Launches: Own high-impact projects from concept to launch, including managing cross-functional teams, working with the factories, working on the P&Ls, taking the projects through internal alignments and stage gate process.
- Influence Decisions: Translate insights into clear, compelling recommendations and present to brand leadership.
- Drive Cross-Functional Alignment & Execution Excellence: Act as a key integrator across Marketing, Sales, Finance, Supply Chain, and other partners to ensure projects remain aligned, timely, and on track.
- Enable Performance Tracking & Insight Generation: Support data-driven decision making through performance tracking and actionable insights, with a focus on seasonal and activation impact.
- Manage Innovations Financially: Support accurate forecasting, and strong partnership with supply chain and finance.
This role offers the opportunity to own the executional heartbeat of Mentos, bringing strategy to life across relevant touchpoints. You will gain end-to-end brand experience, with direct impact on how consumers engage with Mentos across key seasonal moments.
WHAT WE NEED FROM YOU
- Bachelor’s degree in Marketing, Business, or related field
- 2–3+ years of experience in Brand Management, Digital Marketing, or CPG roles
- Strong experience in social, digital content, or eCommerce execution
- Demonstrated ability to manage multiple projects and cross-functional stakeholders
- Strong analytical skills with ability to turn data into actionable insights
- Excellent project management and organizational skills
- High attention to detail and commitment to execution excellence
- Strong communication skills with ability to influence across teams
WHAT WE OFFER
At Perfetti Van Melle, we are committed to fostering a diverse, equitable, and inclusive workplace, where all individuals, regardless of background or identity, are valued, respected, and empowered to contribute their unique perspectives to the sweet success of our candy-loving community. Additionally, we have a core value of Care For Our People and we are proud to offer benefit programs that support our team members' goals and well-being including:
- PTO package including vacation, sick, personal, and pay it forward time off
- 13 paid holidays
- 401k with Company Match up to 8%, ranking in the top 1% of the country
- Annual Bonus potential and merit-based increases
- Comprehensive Health Insurance
- Annual Well-Being subsidy
- Maternity & Paternity leave options
- Sam's Club or Costco annual membership reimbursement
- Tuition-Free College Program
- Modest monthly candy allotment (Airheads, Airheads Xtremes, and Mentos)
Join a NKY Best Workplace by applying today!
Perfetti Van Melle, USA is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.
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