Sales Director

PCCW pccw.com Open · verified Sep 29, 2026

Bangkok Director Sales Leadership

At a glance

Leadership Sales Leadership role at PCCW. Bangkok.

Pay not stated

RoleSales Leadership

SeniorityDirector

LocationBangkok

PostedSep 2, 2026 · 3w ago

Role brief

growthroles summary, based on the employer's posting.

What you'll do

Set ad-sales plans for Viu’s digital video, programmatic inventory, and sponsorship packages against revenue goals
Build and close deals combining video ads, content placement, brand integrations, and live fan experiences
Turn advertiser objectives into tailored media and content proposals for agencies and major brands
Create 360-degree partnerships with Content, Marketing, and Events around Originals, dramas, and live shows
Price inventory and event assets, then use campaign results and audience data to improve renewals

What you bring

At least eight years in ad sales, media partnerships, or commercial development across OTT, digital media, or entertainment
A record of reaching or surpassing annual revenue goals worth several million dollars
Active senior connections across named media agencies and brand marketers in specified consumer categories
Experience selling sponsorships for live entertainment, celebrity fan meets, or major regional events
A bachelor’s degree in Business, Marketing, Communications, or a related discipline

Who this fits

You’ll suit a senior commercial seller who can combine digital advertising with entertainment sponsorships and lead complex negotiations. The role requires executive agency and brand relationships, strong pitch skills, and coordination across Content, Legal, Marketing, and Operations. It is based in Bangkok, Thailand.

From the employer

Position Overview

We are seeking an ambitious, results-driven commercial leader to drive ad-supported revenue growth and strategic sponsorship deals for Viu. In this role, you will lead end-to-end sales strategies spanning digital media (AVOD), original content integration, high-profile event sponsorships (such as Asian celebrity fan meets and concerts), and bespoke brand activations. You will leverage existing executive relationships across top-tier media agencies and direct brand decision-makers to scale Viu’s commercial footprint across the region.

Key Responsibilities

Revenue Generation & Growth
- Drive ad sales strategy and hit quarterly/annual revenue targets across Viu digital media, video ad inventory, programmatic channels, and premium sponsorship packages.
- Structure and close complex, high-value commercial deals combining digital video, content placement, brand integrations, and live fan experience events (e.g., Korean/Thai star fan meetings).

Agency & Brand Relationship Management
- Cultivate and expand a robust network of senior-level decision-makers at media holding companies, independent agencies, and major regional/global brands.
- Serve as the trusted media advisor for key accounts, translating advertiser goals into customized Viu content and media solutions.

Strategic Campaign Integration & Fan Meets
- Partner with the Content, Marketing, and Event Execution teams to design high-impact 360-degree brand partnerships centered around Viu’s core entertainment assets (Originals, top dramas, live events).
- Monitize celebrity fan meets and regional events through title sponsorships, VIP experience packages, on-ground branding, and digital amplification.

Market & Yield Strategy
- Develop competitive pricing frameworks, packaging strategies, and yield-management models for media inventory and event assets.
- Analyze campaign performance data, viewer demographics, and market trends to continuously refine sales pitches and maximize ROI for client renewals.

Qualifications & Requirements

Experience
- 8+ years of progressive experience in ad sales, media partnerships, or commercial business development within OTT streaming platforms, digital media networks, or entertainment agencies.
- Proven track record of consistently meeting or exceeding multi-million dollar annual revenue targets.

Industry Network
- Established, active relationships with key media agencies (GroupM, Publicis, Omnicom, IPG, Dentsu, Havas) and direct brand marketers across consumer electronics, FMCG, telecom, beauty, and e-commerce.

Event & Media Expertise
- Demonstrated experience closing sponsorships for live entertainment, celebrity fan meets, or major regional events alongside standard digital ad inventory.
- Deep understanding of digital video advertising formats, programmatics, streaming measurement metrics, and content-integration models.

Skills & Mindset
- Exceptional negotiation, strategic framing, and high-stakes pitch presentation skills.
- Entrepreneurial, proactive mindset with the ability to navigate matrixed internal teams (Content, Legal, Marketing, Operations) to execute complex client campaigns seamlessly.
- Bachelor’s degree in Business, Marketing, Communications, or a related field.