Direct Response Creative Producer for an Ecommerce Pet Brand - Remote
Remote Brazil Full-time Mid-level Creative
At a glance
Mid-level Creative role at Paired. Remote, Brazil · full-time.
Pay not stated Creative salary
RoleCreative
SeniorityMid-level
LocationBrazil
WorkplaceRemote
EmploymentFull-time
PostedSep 22, 2026 · 3w ago
Role brief
growthroles summary, based on the employer's posting.
What you'll do
- Turn approved ad scripts into shot-by-shot storyboards and direction editors can use
- Choose hooks, footage, talent, pacing, transitions, on-screen copy and editing approaches for Meta ads
- Find strong competitor ads and use them to develop fresh creative angles and formats
- Direct UGC creators, talent, AI avatars and generated B-roll for ad production
- Review results with copywriters, editors and media buyers, then refine the creative
What you bring
- You have created or directed direct-response video ads, preferably for DTC or ecommerce brands
- You can build storyboards or editor briefs from scripts and understand visual storytelling and ad performance
- You understand Meta ads, VSLs, UGC, hooks and conversion-focused creative
- You bring experience in video editing, creative production or performance advertising, plus AI creative tools or generated video
Who this fits
This mid-level remote role suits someone focused on direct-response video creative and conversion. It is listed as remote in Brazil, with the location also described as LATAM remote.
From the employer
About the Role
We’re looking for a Direct Response Creative Producer to turn approved ad scripts into detailed visual direction for high-performing Meta ads. You’ll define how each script comes to life—from hooks and B-roll to talent, pacing, on-screen text, and editing style—with a strong focus on conversion.
Key Responsibilities
- Turn ad scripts into line-by-line visual direction and storyboards for video editors.
- Define hooks, shots, B-roll, pacing, transitions, on-screen text, and editing style.
- Select and direct UGC creators, talent, AI avatars, and AI-generated B-roll.
- Research competitors and winning Meta ads to identify new creative angles and formats.
- Collaborate with copywriters, editors, and media buyers to improve creatives based on performance.
- Apply direct-response principles across all creative execution.
Requirements
- Experience creating or directing direct-response video ads, ideally for DTC/e-commerce brands.
- Strong understanding of Meta ads, VSLs, UGC, hooks, and conversion-focused creative.
- Background in video editing, creative production, or performance advertising.
- Experience creating storyboards, visual briefs, or editor direction from scripts.
- Strong understanding of visual storytelling, pacing, and ad performance.
- Experience with AI creative tools, avatars, or AI-generated video/B-roll.
- Experience with heavy direct-response / VSL brands (e.g., City Beauty, Furlife, Dr. Marty Pets, Emma, Javy Coffee, Crown Naturale, or similar).
Benefits
- USD salary.
- Bonus:Per winning ad (uncapped).
- Location: LATAM - Remote
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