Video Ads Copy Creative Strategist for a US D2C Brand (Remote)
Paired Open · verified Oct 4, 2026 At a glance
Mid-level Video Production role at Paired. Remote, Brazil · full-time.
Pay not stated Video Production salary
growthroles summary, based on the employer's posting.
What you'll do
- Write roughly one hundred video ad scripts monthly at first, with output expected to grow to about two hundred by December
- Review ad results each week to spot the hooks, angles, and messages that perform, then build new script concepts from them
- Turn successful ads into fresh versions while keeping the ideas from feeling repetitive
- Create founder-led, creator-shot, and AI-video scripts, with concise visual guidance for each
- Coordinate with creative and performance teammates through Slack
What you bring
- Excellent written English and the ability to shape persuasive copy with control of tone and structure
- Prior work writing direct-response, performance, or social video advertising
- A strong grasp of video engagement, conversion-focused writing, hooks, angles, calls to action, and iterative testing
- Comfort using spreadsheets to assess ad results and pull out useful creative insights
Who this fits
This remote, full-time role suits a performance-minded copywriter who can produce a large volume of scripts independently. You’ll need meaningful overlap with US working hours.
From the employer
About Paired
Paired is a global staffing and recruiting agency that specializes in pairing remote work with top-tier talent!
We are dedicated to connecting talented individuals with remarkable companies in need of their skills. Our goal is to create fulfilling job opportunities for professionals around the world.
Our client
We’re working with a growing DTC brand in the running and fitness space, selling an energy gel made with honey and electrolytes directly to consumers online.
They’re looking for a strong performance-focused copywriter who can turn winning ad insights into high-volume, engaging video scripts for Meta.
The Role
You’ll be responsible for writing scripts for Facebook and Instagram video ads, studying what’s performing each week, understanding why it works, and turning those insights into new creative concepts.
Most scripts will be longer 60–90 second founder-style ads, where one person talks directly to the viewer about the product, the problem it solves, and why it matters.
You’ll also write:
- Short-form scripts for creators filming on their phones
- Scripts designed for AI-generated video
- New variations based on winning ads, hooks, angles, and messaging
- Simple visual directions for each script shared through Slack
What You'll Do
- Write approximately 100 video ad scripts per month initially, scaling to around 200/month by December
- Analyze ad performance and identify what messaging, hooks, and angles are working
- Develop new scripts based on proven performance insights
- Adapt winning concepts into multiple variations without making them feel repetitive
- Write clear, engaging copy designed to drive action
- Brief each script with simple visual notes for the person creating the ad
- Work closely with the creative/performance team through Slack
Requirements
- Excellent written English and strong command of tone, structure, and persuasion
- Previous experience writing direct-response, performance, or social video ads
- Strong understanding of what makes video ads engaging and conversion-focused
- Ability to produce high volumes of quality work without quality dropping
- Comfortable reviewing ad performance and extracting insights from spreadsheets
- Strong understanding of hooks, angles, CTAs, and iterative creative testing
- Able to work independently in a fast-paced, remote environment
Nice-to-have
- Experience with running, fitness, nutrition, food, or wellness brands
- Experience writing for DTC/eCommerce brands
- Experience with Meta/Facebook and Instagram advertising
- Experience writing scripts for UGC or AI-generated video
Benefits
- Up to USD $4,000/month, depending on experience
- Full-time: 8 hours/day
- Remote
- Must have meaningful overlap with US working hours
- Fast-paced, performance-driven DTC environment
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