Creative Director - Video Ads for a Pet brand E-commerce (Remote)
Paired Open · verified Oct 6, 2026 At a glance
Director-level Video Production role at Paired. Remote, Colombia · full-time.
Pay not stated Creative Director salary
growthroles summary, based on the employer's posting.
What you'll do
- Turn copywriter scripts into shot-by-shot plans covering footage, pacing, transitions, overlays, hooks, and edit style
- Guide talent, UGC creators, and AI avatars, choosing visuals intended to improve ad conversion
- Work with editors, copywriters, and media buyers to revise ads using performance results
- Study competitor ads and try fresh hooks, angles, and formats while keeping creative consistent
- Bring AI-made B-roll and avatars into finished ad creatives
What you bring
- You have built storyboards and visual direction plans for video ads
- Your video-editing background has developed toward creative strategy
- You have worked with direct-response or VSL brands and contributed to angles, audience research, or performance analysis
- You know visual production workflows and how to direct editors or creators
Who this fits
This role suits a senior video editor, creative lead, or creative director ready to shape ad strategy as well as visual execution. It is remote for candidates in LATAM; an EST-adjacent timezone is preferred.
From the employer
We're looking for a sharp, creatively-driven Creative Director to own the visual execution of our client's Meta ad campaigns. You'll take approved scripts and turn them into detailed, conversion-focused visual direction documents that guide the editors and creators. You'll actively shape creative strategy, test new angles, and collaborate with copywriters, editors, and media buyers to scale winning ads.
Product category is flexible—health, beauty, pets, coffee, or DTC in general. What matters most is your experience with strong direct-response creative, VSLs, and translating scripts into effective visual directions.
Key Responsibilities
- Translate copywriter scripts (via Loom) into scene-by-scene visual direction documents—covering shot selection, B-roll, pacing, transitions, text overlays, hooks, and editing style.
- Direct talent, UGC creators, and AI avatars while selecting visuals that maximize conversion.
- Collaborate with editors, copywriters, and media buyers to iterate on creatives based on real performance data.
- Research competitor ads and test new hooks, angles, and formats while maintaining brand consistency.
- Coordinate integration of AI-generated B-roll and avatars into final ad creatives.
Requirements
- Location: LATAM; EST-adjacent timezone ideal.
- Experience creating storyboards and visual direction documents for video ads.
- Background in video editing with a clear progression toward creative strategy.
- Experience with heavy direct-response / VSL brands (e.g., City Beauty, Furlife, Dr. Marty Pets, Emma, Javy Coffee, Crown Naturale, or similar).
- Some involvement in creative strategy—angle development, audience research, and performance analysis.
- Familiarity with visual production workflows and directing editors/creators.
- Ideal candidate: Creative Director, Creative Lead, or Senior Video Editor moving into a creative leadership role.
Benefits
- USD salary.
- Bonus: $100 per winning ad (uncapped).
- Location: LATAM - Remote
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