Lifecycle Marketing Manager
At a glance
Manager-level Email Marketing role at Overflow. Remote, United States · full-time · no salary stated · we estimate $90,000–$133,000 across the United States.
Overflow has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- Shape the prospect path through MQL qualification, setting scoring standards and a clear BDR transition
- Build automated email, SMS and in-app journeys in HubSpot, with personal copy and a calendar tied to giving seasons
- Warm existing customers for expansion and renewal, tailoring campaigns to their behavior and adoption stage
- Measure funnel outcomes, test message and journey variations, then turn findings into practical next steps
What you bring
- You have three to five years in lifecycle, email or demand generation marketing
- You have built marketing automations in HubSpot or a similar campaign platform
- You can point to growth in MQL volume and lead-to-MQL conversion from automated journeys
- You bring strong writing and analytical ability, including reporting, testing and audience segmentation
- You hold a relevant bachelor's degree or can offer equivalent hands-on experience
Who this fits
This hands-on manager role suits a lifecycle marketer who wants to own campaign craft while Sales and Customer Success handle customer relationships. You'll work remotely in the United States, with in-person collaboration at the Los Gatos or Birmingham office on Mondays and Wednesdays. The work serves evangelical Christian churches alongside the wider nonprofit sector, so alignment with that mission and its values is required.
From the employer
Who We Are
Overflow is a Series C, growth-stage technology company on a bold mission: to inspire the world to give. We're a vertical fintech and SaaS platform unlocking more ways to give — cash, stock, crypto, and beyond — through a beautifully designed ecosystem built for high-impact churches, nonprofits, and mission-driven institutions.
Backed by Uncork Capital, Craft Ventures, Salesforce Ventures, R7, and WIF (one of the largest lenders to faith and philanthropic organizations in the country), we're building the infrastructure that makes generosity frictionless at scale.
Our Founding Principles
Overflow was founded on the belief that generosity transforms people and communities. Inspired by Proverbs 11:24 — "The world of the generous gets larger and larger" — we operate with integrity, stewardship, service, and excellence.
How We Work
Overflow operates with a flexible work model. While there is no company-wide in-office requirement, some teams may establish in-person collaboration rhythms based on their function, goals, and team needs.
We maintain offices in Los Gatos, CA and Birmingham, AL for team collaboration, coworking, meetings, and intentional in-person connection. For this role, Monday and Wednesday are collaboration days at one of these two offices — these in-person touchpoints with Brand, Sales, and Success are core to how this team operates.
About the Role
You'll own the prospect journey with Overflow, from first touch to marketing qualified lead — building the email, SMS, and in-app sequences that turn interested churches, nonprofits, and purpose-driven companies into qualified pipeline for our BDR team. You'll also run the upsell and renewal campaigns that support Sales and Customer Success, who own the calls and the relationships, while you own the campaigns that warm them up.
This is a hands-on role for a marketer who loves the craft of lifecycle work — journeys, triggers, segmentation, deliverability — and wants that craft to serve a mission bigger than the funnel. You'll work in HubSpot daily, partner closely with Brand, Sales, and Success, and report to the Head of Brand & Marketing.
What You Will Do
Prospect Lifecycle & Funnel Strategy
Own the prospect journey from first touch to marketing qualified lead, and design the handoff that sets BDRs up to convert MQLs to SQLs
Map prospect journeys for church leaders, operators, and nonprofit decision makers, and identify the moments that matter most
Define lead scoring and MQL criteria in partnership with Sales, and own the handoff mechanics — routing, timing, and suppression rules during active sales cycles
Partner with the Head of Brand & Marketing to keep lifecycle messaging aligned with Overflow's voice and mission
Sequences & Marketing Automation
Build, launch, and maintain automated sequences in HubSpot across email, SMS, and in-app touchpoints, including nurture flows and re-engagement programs
Write and edit clear, warm, on-brand copy that makes automated outreach feel personal and human
Own the lifecycle send calendar across seasonal giving moments, including year-end giving, and product launches
Maintain list health, deliverability, and compliance across all channels, including CAN-SPAM and TCPA for SMS
Expansion & Renewal Campaigns
Design and launch the upsell, cross-sell, and renewal campaigns that support Sales and Customer Success — they own the calls and the relationships, you own the campaigns that warm them up
Develop audience segments based on funnel stage, behavior, and organization type
Personalize campaigns for churches, nonprofits, and purpose-driven companies at different stages of adoption
Experimentation, Analytics & Reporting
Define and track funnel KPIs, including MQL volume, MQL-to-SQL conversion, and campaign-sourced pipeline
Run A/B tests across subject lines, content, timing, and journeys, and ship what works
Report performance and insights to marketing and company leadership, translating data into clear next steps
What You Should Have
3–5 years of experience in lifecycle, email, or demand generation marketing, ideally in B2B SaaS, fintech, or the nonprofit and faith space
Hands-on experience building automated campaigns in HubSpot or a comparable marketing automation platform
A track record of growing MQL volume and lead-to-MQL conversion through automated sequences
Exceptional written communication skills — you can make an automated email feel personal, warm, and human
Strong analytical skills, including campaign reporting, A/B testing, and segmentation
Alignment with Overflow's mission and values, including our commitment to serving the evangelical Christian church space alongside the wider nonprofit sector
Commitment to hybrid work, including in-person collaboration days (currently Monday and Wednesday)
Bachelor's degree in marketing, business, communications, or a related field, or equivalent practical experience
It'd Be Nice If You Had
Experience with SMS marketing and TCPA compliance
A track record partnering closely with Sales and Customer Success in a B2B SaaS environment
Familiarity with the nonprofit, philanthropy, or faith-based technology space
Comfort managing many campaigns, calendars, and stakeholders at once
Our Compensation Philosophy
Overflow's compensation philosophy is rooted in Carta Total Compensation benchmarks, ensuring pay that is competitive by role, geography, and function. Actual compensation may vary based on factors including job-related skills, experience, interview performance, and market data.
Total compensation may also include equity, performance-based bonuses (for eligible roles), and a comprehensive benefits package. As a Series B company, we believe equity is a meaningful part of building long-term ownership — when Overflow wins, our team should share in that upside.
Benefits & Perks
Overflow offers a thoughtful benefits package designed to support your well-being, growth, and life outside of work, including:
Competitive base salary with equity and commission eligibility
Medical, dental, and vision coverage for employees and dependents
Generous paid time off and company holidays
Paid parental leave
401(k) retirement plan
Dedicated mental health and therapy stipend to support personal well-being
Team retreats and intentional in-person gatherings throughout the year
Overflow is proud to be an equal opportunity employer and is committed to building a diverse and inclusive team.
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