Lifecycle Marketing Manager

Allco Open · verified Oct 21, 2026

Anaheim Full-time Manager Email Marketing

At a glance

Manager-level Email Marketing role at Allco. Anaheim · full-time · $75,000–$100,000 base.

SalaryStated by Allco

$75,000 – $100,000

Base salary for this role, in USD per year, as published in the posting.

This role, from AllcoOur estimate for the market: $77,500–$80,000Median $78,750

The range includes the market median of $78,750 for mid-level email marketing roles in Anaheim.

Worked out from 6 postings that stated pay, median $78,750. Last updated Sep 18, 2026.

RoleEmail Marketing

SeniorityManager

LocationAnaheim

EmploymentFull-time

Base pay$75,000–$100,000

PostedOct 20, 2026 · 1d ago

Role brief

growthroles summary, based on the employer's posting.

What you'll do

Run email, SMS and push campaigns that support customer acquisition, onboarding, engagement and retention
Set up audience groups, automated journeys and personalized messaging
Assess campaign results and suggest changes based on performance
Coordinate with digital, social and guest experience teams to improve how customer data is used
Plan loyalty initiatives for district visitors, office workers, employees and residents

What you bring

At least five years of CRM and email marketing experience
You hold a bachelor's degree
You have hands-on experience with marketing automation and audience segmentation platforms such as Salesforce or Marketing Cloud
You have worked with large CRM databases and integrations, and built loyalty programs aimed at raising visitor dwell time and spending

Who this fits

This role suits a manager who can shape lifecycle strategy and carry it through campaign execution, using analytics to guide decisions. The job is on-site in Anaheim.

From the employer

A great experience starts with you!

Join our team to help create and develop the future of live entertainment and sports in Orange County!

Once you've had a chance to explore our current open positions, apply to the ones you feel best suit you, as an applicant, you can always see your application status in your profile.

Mission: To be a place where the everyday becomes extraordinary - and the potential is unlimited. Where every experience can change you

Vision: We are the gathering place of Orange County

Job Title:

Lifecycle Marketing Manager

Pay Details:

The annual base salary range for this position in California is $75,000 to $100,000 per year. The starting pay for the successful candidate depends on various job-related factors, including but not limited to the candidate’s geographic location, job-related knowledge, skills, experience, education/training, internal value, peer equity, external market demands, and organizational considerations.

Owns CRM, lifecycle email, and loyalty program strategy to drive acquisition, retention, frequency, and customer lifetime value. Responsible for developing and executing data-driven lifecycle marketing strategies that nurture audiences through acquisition, engagement, and retention.

Responsibilities

Build and manage lifecycle marketing campaigns across email, SMS, and push channels, supporting acquisition, onboarding, engagement, and retention goals
Manage audience segmentation, automation, and personalization workflows
Analyze campaign performance and recommend optimizations
Partner with digital, social, and guest experience teams to enhance customer data use
Develop strategy for loyalty program for district visitors inclusive of entertainment visitors, office workers, employees, and residents
Perform other duties as assigned

Qualifications

5+ years of CRM and email marketing experience
Hands-on experience with marketing automation platforms and segmentation tools (Salesforce, Marketing Cloud)
Strong analytical skills with experience using data to inform creative and strategic decisions
Experience managing large-scale CRM databases and integrations
Background in developing loyalty programs to increase dwell time and spend

Knowledge, Skills, and Experience

Education – Bachelor’s Degree

Experience Required - 5+ Year

This position is on-site.

Company:

OC Sports & Entertainment, LLC

Our Commitment:

We are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and team members without regard to race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, parental status, military service, medical condition or any protected category prohibited by local, state or federal laws. We are firm believers that diversity and inclusion among our team members are critical to our success, and we seek to recruit, develop, and retain the most talented people from a diverse candidate pool.

Thanks for your interest in becoming part of OCVIBE!