Product Marketing Manager
Mid-level Product Marketing role at Oso. New York · full-time · $100,000–$200,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Set Oso’s positioning for different audiences, channels, and customer personas
- Lead feature launches across planning, documentation, announcements, and onboarding
- Use customer stories, blogs, webinars, and other content to explain the product
- Work with growth, developer relations, and sales to move users toward adoption
- Speak with users and bring market insight into product roadmap decisions
What you bring
- Product marketing experience in B2B SaaS or developer tools
- Strong writing for one-pagers, blog content, and landing pages
- Experience taking products or features through complete go-to-market planning
- A clear understanding of how developers evaluate tools, learn, and respond to messaging
Who this fits
You’ll suit a product marketer who can work independently in a fast-moving company and help establish the function. Oso says there is not yet a large team or fixed playbook, so you should be comfortable with ambiguity and shaping new processes. The role is based in New York with a hybrid schedule.
From the employer
Product Marketing Manager
Old problem, new $25B+ market
Companies like AWS, Stripe, and Twilio have shown that if a technology isn’t core to your value proposition, you should offload it. Still, every engineering team builds and rebuilds one piece: authorization—how you control who has access to what in your app. We intend to change that.
We see a world where developers never roll their own authorization again, and instead say, "Just use Oso"—the same way you might say, "Just use Postgres." In doing so, we're creating the $25B+ authorization market.
Why Oso?
We have the lead—in traction, capital, and team.
Traction: Oso is used by thousands of companies from startups to the Fortune 500, like Wayfair, ProductBoard, Vanta, Brex, Verizon, ZoomInfo, and Duolingo.
Capital: We're backed by the world’s best investors, including Sequoia, Felicis, and a standout group of infrastructure founders and operators: Olivier Pomel (Founder, Datadog), Dev Ittycheria (CEO, MongoDB), Armon Dadgar (Founder, HashiCorp), Edith Harbaugh (Founder, LaunchDarkly), Guy Podjarny (Founder, Snyk), Paul Copplestone (Founder, Supabase), Christina Cacioppo (Founder, Vanta), and Calvin French-Owen (Founder, Segment).
Team: We’ve spent 5+ years going deep on the domain, meeting with thousands of engineering teams, and solving one of the hardest problems in software.
Why now?
We’re at an inflection point. We've built the foundation—an incredible product, a growing community, and a developer-first motion. Now we need a Product Marketing Manager to help us connect the dots between what we’ve built and the people who need it.
What you’ll do
Define our positioning & messaging – Own how we talk about Oso across segments, channels, and personas. You’ll distill complex ideas into clear, developer-friendly narratives.
Launch new features – Lead go-to-market for new launches and improvements. From docs to announcements to onboarding flows, you’ll make sure users understand the value.
Tell our story – Work with the content team to bring Oso’s value to life through customer stories, blog posts, webinars, and more.
Drive product adoption – Collaborate with growth, DevRel, and sales to optimize the funnel and help users get to “aha!” faster.
Bridge product and users – Talk to users, surface insights, and help shape the roadmap by being the voice of the market.
Who you are
You’ve done product marketing at a B2B SaaS or developer tools company.
You’re a strong writer and communicator—equally comfortable with a one-pager, a blog post, or a landing page.
You’ve launched products or features and know how to plan GTM from start to finish.
You understand developers—you know how they evaluate tools, how they prefer to learn, and what makes a message resonate.
You’re curious, resourceful, and thrive in fast-moving environments.
Why you might not want to join Oso
There’s no big team to plug into—yet. If you prefer clear lines and static playbooks, Oso might not be the right fit. But if you want to help define product marketing at a company building a new category, you’ll thrive here.
Benefits
In addition to cash compensation, Oso offers a Total Rewards package that includes equity grants, health benefits, and more:
Competitive health, dental, and vision coverage
Mental healthcare to all employees and anyone in their family through Spring Health
Unlimited access to financial advisors through Northstar
Equity Package
Unlimited paid time off (PTO)
Paid parental leave
Flexible work options
One Medical Membership
Quarterly hackathons... and prizes!
Free team lunches every month
The starting salary for this role is between $100,000–$200,000/year plus equity, depending on experience, skillset, and location.
Oso is an equal opportunity employer. All applicants will be considered for employment regardless of race, color, national origin, religion, sex, age, disability, sexual orientation, gender identity, veteran or disability status.