Product Marketing Manager
At a glance
Mid-level Product Marketing role at Opera. Wrocław.
Pay not stated Product Marketing Manager salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Shape Opera Cashback’s brand identity, positioning, messaging, and tone
- Lead launches, seasonal campaigns, go-to-market work, and creator activations
- Build creator, influencer, and community relationships to grow awareness and adoption
- Coordinate distributed marketing, creative, and product teams across Wrocław and Oslo
- Run marketing projects from planning through delivery and measure their impact
What you bring
- Track record growing consumer brands, ideally in lifestyle, creator, gaming, tech, or youth products
- Hands-on ability to take campaigns from initial concept through execution independently
- Experience with creators, influencers, social media, and community-led marketing
- Strong project and stakeholder management across cross-functional, distributed teams
- Fluent Polish and English plus knowledge of internet culture, digital trends, and younger audiences
Who this fits
You’ll suit a hands-on marketing manager role focused on consumer branding, creators, and campaigns. The job is based in Wrocław on a hybrid setup, with collaboration across teams in Wrocław and Oslo. You’ll need fluent Polish and English and should submit your CV in English
From the employer
Location: Wrocław, Poland (Hybrid)
Opera Cashback is entering an exciting new phase of growth. As we evolve the product and expand its reach, we're looking for a Marketing Manager who will help shape a distinctive consumer brand and drive awareness among a new generation of users.
In this role, you'll own the brand and go-to-market strategy for Opera Cashback. Working closely with marketing, product, and creative teams across Wrocław and Oslo, you'll lead campaigns, build creator partnerships, and bring compelling brand experiences to life. This is a hands-on opportunity to make a visible impact on a product with global ambitions.
Role & Responsibilities:
Own and evolve the Opera Cashback brand identity, positioning, messaging, and tone of voice.
Plan and execute go-to-market initiatives, product launches, seasonal campaigns, and creator-led activations.
Build relationships with creators, influencers, and communities to drive awareness, engagement, and product adoption.
Coordinate campaign execution across Opera's marketing, creative, and product teams in multiple locations.
Manage marketing projects end-to-end, ensuring timely delivery, brand consistency, and measurable impact.
Job Requirements:
Proven experience building and growing consumer-facing brands, ideally within lifestyle, creator-economy, gaming, tech, or youth-oriented products.
Strong hands-on marketing experience with the ability to independently drive campaigns from concept to execution.
Experience working with creators, influencers, social media, and community-driven marketing initiatives.
Excellent project management and stakeholder management skills in cross-functional and distributed environments.
Fluent English and Polish communication skills and a strong understanding of internet culture, digital trends, and younger audiences.
What’s On Offer:
At Opera, you’ll join a diverse and inclusive team of experienced, supportive professionals who value creativity and collaboration. We work in a flat structure with short decision-making paths, use smart technology, and support your ongoing skill development in a friendly and empowering environment.
Interested?
We’d love to hear from you! Applications are reviewed on a rolling basis, so we encourage you to apply soon. Please submit your CV in English. Have questions about our recruitment process, remote work, or benefits? Check out our FAQ page for more details.
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