Performance Marketing Manager

Omnicom Media ipgmediabrands.com Open · verified Aug 21, 2026

Malaysia Manager Performance Marketing

Mid-level Performance Marketing role at Omnicom Media. Malaysia.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You’ll set performance strategies across search, social, display, content discovery, and mobile channels
You’ll manage acquisition goals, review live results, and refine campaigns using performance data
You’ll run testing programs, attribution work, brand plans, and Quarterly Business Reviews
You’ll lead client performance conversations and turn business needs into media solutions
You’ll direct the team’s delivery, workload, coaching, and development across the changing digital landscape

What you bring

You hold a bachelor’s degree in marketing, advertising, or a related discipline
You bring at least five years of experience leading a performance marketing team
You communicate confidently in written and spoken English
You have strong client-facing, communication, and stakeholder management skills
You’re proficient with Google Ads, Google Analytics, Facebook Ads Manager, Facebook Business Manager, Google Tag Manager, Shopee Ads, and Lazada Ads

Who this fits

This suits a hands-on, data-focused performance marketing leader who can manage clients, guide a team, and connect business goals with campaign outcomes. You’ll need strong digital platform, analytics, optimization, and communication skills. The listing places the role in Malaysia but does not provide a specific city or working-time detail.

From the employer

About the role

As the Performance Marketing Manager at IPG Mediabrands, you’ll play a key role in developing, managing, and executing strategic performance marketing campaigns across a diverse portfolio of clients. This role requires a dynamic leader who is hands-on with campaign execution, passionate about data, and skilled in translating business goals into impactful media outcomes.

Key Responsibilities

Strategy & Campaign Leadership

Define and lead performance marketing strategies across key channels: SEM, social media, display, content discovery, mobile, and more.
Collaborate closely with media planners to ensure alignment of performance strategies with overall campaign objectives.
Tailor solutions based on client needs—both stated and unstated—and support seamless integration with agency teams.
Set and manage acquisition and growth KPIs across performance channels.
Continuously evaluate and adjust campaign strategies based on real-time performance data and KPIs.
Champion the use of multi-touch attribution models to understand the full customer journey and optimize conversion pathways.
Develop brand plans and lead Quarterly Business Reviews (QBRs), tracking key campaign metrics and performance.
Drive test-and-learn initiatives including A/B and multivariate testing to inform optimization and innovation.

Market & Product Insights

Understand client businesses and internal product offerings in-depth.
Monitor competitor activity to identify gaps and new opportunities.
Leverage audience insights to improve targeting, segmentation, and engagement across platforms.
Identify and explore emerging formats, platforms, and technologies to push campaign innovation.

Analytics & Reporting

Promote a data-driven culture by embedding analytical thinking across the team.
Translate data into actionable insights that enhance marketing effectiveness and business outcomes.

Client Servicing

Act as a day-to-day performance marketing lead for clients, working closely with internal media planning and performance teams.
Guide the team to proactively identify client challenges and offer innovative, performance-driven solutions.

Leadership & Team Development

Oversee the performance marketing team, ensuring clarity of direction, timely delivery, and workload management.
Keep the team informed and upskilled in the evolving digital ecosystem—tools, platforms, formats, and best practices.
Support the Head of Performance in identifying and capturing organic growth opportunities.
Inspire, coach, and motivate team members to bring fresh thinking and elevate client outcomes.

Tools & Platforms

Proficiency in the following platforms is essential:

Google Ads & Google Analytics
Facebook Ads Manager & Facebook Business Manager
Google Tag Manager
Shopee & Lazada Ads Platforms

Requirements

Bachelor's degree in Marketing, Advertising, or a related field.
Minimum 5 years of experience leading a performance marketing team.
Strong command of English—both written and verbal.
Excellent communication, client engagement, and stakeholder management skills.
Deep understanding of digital platforms, analytics, and performance optimization.

At IPG Mediabrands, we don’t just drive performance—we build meaningful connections between brands and people. If you’re ready to lead bold ideas and deliver real results, we’d love to hear from you.