Social Marketing Manager - Strategic Social Media Opportunities for YouTube India

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

Role: Social Marketing Manager - Strategic Social Media Opportunities for YouTube India

Location: Mumbai, India

About the role:

We’re looking for a Social Marketing Manager to shape the voice of one of the world's most culturally significant brands. You aren't just managing social media; you're driving high-impact, strategic opportunities in the Indian market for YouTube.

We need someone obsessed with what excites our audiences and how our products can empower them. You will use social platforms to deepen our connection with communities while driving meaningful impact for the partners you work with, relying on data to uncover insights that drive real-world business results.

The role is highly cross-functional and international. You will collaborate daily with local, regional (APAC), and global YouTube product marketing managers, alongside cross-functional teams in partnerships, legal, communications, and policy.

What you will be doing:

• Initiatives: Partner with marketing and business peers and leadership locally and across regions to develop and execute programs, campaigns, and GTM plans that deliver on core business goals across YouTube's diverse verticals and audiences.
• Fuel the Creative: Engage and lead our social media, influencer, and content agencies. You will guide them to build effective, best in class, innovative campaigns & content targeted at viewers
• Uncover the 'Why': Partner with Insights & Analytics teams to inform plans and track the real business impact of our social efforts. You will monitor brand health, produce campaign performance reports, and extract actionable insights from social data that influence broader YouTube marketing strategies
• Brand Safety & Operational Excellence: Maintain rigorous standards for brand safety and ensure all team activities and agency outputs align with internal compliance and operational excellence standards.

What you need to be great in this role:

• The Foundation: A Bachelor’s degree (or equivalent work experience) and 7 to 8 years of experience planning, executing, and optimizing impactful social media and influencer campaigns.
• Agency Expertise: Proven experience leading and collaborating with social media, influencer, and content production agency partners.
• The YouTube DNA: A deep understanding of YouTube’s ecosystem (users, creators, advertisers) and our multi-format products (long-form, short-form, streaming). A strong grasp of YouTube Shorts and its surrounding culture is essential.
• Cultural Fluency: A comprehensive understanding of the Indian influencer ecosystem, local social media best practices, and the top agencies operating in the market.
• Analytical Rigor: A strong track record of creativity paired with data-driven optimization. You should be well-versed in social analytics and listening tools (experience with Sprinklr or BrandWatch is a plus).
• Communication & Hustle: Outstanding written and oral communication skills in English. Fluency in Hindi (and knowledge of other regional Indian languages) is an added advantage. You must be a scrappy, proactive problem-solver with a strong bias for action and a track record of making things happen in fast-paced, ambiguous environments.
• AI Native: You possess a strong willingness and capability to integrate AI solutions into daily operations, continuously seeking ways to improve efficiency and work quality.
• Passion for and inquisitive about AI and new technologies
• Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical

Req ID: 19118

Our values shape everything we do:

Be Ambitious to succeed 

Be Imaginative to push the boundaries of what’s possible 

Be Inspirational to do groundbreaking work 

Be always learning and listening to understand 

Be Results-focused  to exceed expectations 

Be actively pro-inclusive and anti-racist across our community, clients and creations 

Our recruitment process does not employ artificial intelligence for selection. We use AI to support efficiency and consistency, not to replace human judgement. Candidate evaluation and selection are conducted without AI-supported screening or decision-making. We are committed to a fair, thoughtful, and equitable experience for every candidate.

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws. 

 OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.