Deputy Manager - Social Media
At a glance
Manager-level Social Media role at Galderma (Broadbean External). Mumbai · full-time.
Pay not stated Social Media salary
growthroles summary, based on the employer's posting.
What you'll do
- Deliver social plans for new products and projects, coordinating with social media and HCP teams
- Run day-to-day content, influencer and HCP work across the named social channels
- Make and review platform-specific content, then adapt it to emerging trends and conversations
- Use AI in content planning, production and refinement to improve speed, scale and quality
- Coordinate internal teams and outside agencies, while tracking results and using insights to improve plans
What you bring
- Strong practical content-making skills and a clear sense of what succeeds on different platforms
- Hands-on use of AI to improve content work and workflows
- Confidence reading social performance data, reporting findings and turning them into next steps
- Ability to manage several stakeholders and agencies while meeting brand and compliance standards
Who this fits
This is an individual-contributor manager role, with general to moderate supervision. It suits someone who follows social platforms, creators and culture closely and can move quickly without losing brand or compliance standards. Skincare, beauty, healthcare or another regulated-category background is a plus.
From the employer
Whether it's the unique breadth of our integrated offering that covers Injectable Aesthetics, Dermatological Skincare and Therapeutic Dermatology products; or our commitment to recognizing and rewarding people for the contribution they make - working here isn't like anywhere else.
At Galderma, we actively give our teams reasons to believe in our ambition to become the leading dermatology company in the world. With us, you have the ultimate opportunity to gain new and challenging work experiences and create an unparalleled, direct impact.
Job Description
Career Stream Tasks
Job Description Summary
Build a strong execution foundation for Galderma India's social media channels across Cetaphil India, Cetaphil Baby, Benzac and Biluma. This is an Individual Contributor role that covers social media in its entirety, and owns delivery from idea to published post to measured impact.
Key Responsibilities
- Social strategy execution: Implement social media strategies for new product developments (NPDs) and new projects, working closely with the social media and HCP teams.
- Social Media in toto: Look at our entire social media strategy from BAU Content, Influencers and HCPs in toto.
- Content creation: Create, shape and review content that is platform-native, on-brand and built for performance.
- Trends and agility: Spot emerging trends, formats and conversations early, and turn them into timely, on-brand content quickly.
- AI innovation: Bring AI tools and workflows into content ideation, production and optimisation to improve speed, scale and quality.
- Stakeholder management: Own end-to-end stakeholder management, both with internal teams (brand, medical, legal, regulatory) and with external creative, media and influencer agencies.
- Policy and compliance: Apply a working understanding of platform policies and industry guidelines for content involving beauty and lifestyle creators as well as HCP creators.
- Reporting and impact: Track, report and measure the impact of all social activities, and use insights to sharpen future plans.
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Who We're Looking For
Chronically online, with a thorough, first-hand understanding of the current social media landscape, platforms, creators and culture.Strong hands-on content creation skills and a sharp eye for what works on each platform.Genuine curiosity about AI and a track record of using it to innovate in content and workflows.Agile and trend-literate, comfortable moving fast without compromising brand or compliance standards.Confident managing multiple stakeholders and agencies at once.Comfortable with data: able to read performance metrics, report clearly and turn insights into action.Experience in skincare, beauty, healthcare or other regulated categories is a plus.Differentiators
Works independently with general to moderate supervision.Applies practical knowledge of the job area, typically gained through advanced education and work experience.Solves problems that are difficult but not typically complex, drawing on prior experience and analysis of the issue.Builds relationships and understands the interests and concerns of customers and key stakeholders.