Business Development Liaison
Ohio Living Open · verified Oct 23, 2026 At a glance
Mid-level Business Development role at Ohio Living. Ohio Living Village Home Health & Hospice · full-time · no salary stated · we estimate $95,000–$155,000 across the United States.
Ohio Living has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- Build ties with targeted referral sources and follow up with former patients who may need services again
- Meet individual sales and volume targets by developing referrals and guiding patients through referral and intake
- Help shape the annual marketing plan, assess competitors and community needs, and track incoming referrals
- Share service information with referral partners and coordinate marketing work with program staff
- Use a contact database and other technology to document outreach while keeping current on funding rules
What you bring
- A related bachelor's degree or an active Ohio RN or LPN license
- Two years in sales or marketing, or five years in home health or hospice sales and marketing without the degree or license
- Working knowledge of Windows, Microsoft Office, the internet, and a contact management database
- A valid driver's license, an acceptable driving history, and the ability to qualify for required insurance coverage
Who this fits
This role suits someone who can combine referral development and sales with patient intake coordination and community outreach. You must be able to drive for work, including for up to six hours in a day, and meet the stated physical demands.
From the employer
It's fun to work in a company where people truly BELIEVE in what they're doing!
Our intention is to have employees who are passionate about making their personal mission statement come to life each day at work! Be it through providing healing, eradicating loneliness, contributing to efficiencies, streamlining processes, being dependable, sparking creativity or something else, the demonstration of HOW you do your job is just as important as WHAT you do in your job.
Alongside our valued employees, we are making a difference throughout the state of Ohio in the lives of those that need healthcare or those embracing the next chapter of their lives. Sustained members of our team demonstrate accountable behavior and share our values of customer service, innovation, integrity, inclusion, financial stewardship, leadership and care.
The Business Development Liaison is responsible for planning and implementing marketing and sales activities for home health and hospice by developing and maintaining referral sources, service coordination, promoting and communicating the image and philosophy of the organization, sales support to programs, and referral of patients to appropriate and desired services.
Essential Activities and Tasks
Business Development - 80%
Develops and maintains contact with key, targeted referral sources toward the generation of new referrals. Develops new referral sources and follows up with discharged patients to determine their need to re-establish services. Provides referral sources with current information on services.
Responsible for achievement of individual sales/volume goals as developed and prioritized by Director of Business Development. Develops and coordinates referrals leading to these programs. Coordinates and facilitates patient referral and intake, conducts, as needed, a pre-admission review of patients and obtains, as appropriate, written orders from physicians and Face to Face information as defined on form.
Develops the annual marketing plan with the Director of Business Development and participates in ongoing planning and marketing evaluation activities. Included are ongoing competitive analysis, marketing needs assessments, and tracking of referrals. Identifies opportunities for formal or contractual relationships with physicians and organizations.
Participates in activities and events that promote the image of the organization.
Participates in department and program planning meetings. Reports information to program staff on marketing issues and facilitates coordination of marketing activities.
Attends corporate and local training, as needed on sales and marketing principles methods.
Develops and maintains professional and positive relationships with community leaders, staff, all referral sources and families and patients needing hospice, home health or other community services.
Quality and Compliance Management - 15%
Maintains current knowledge of funding and government regulations.
Utilizes technology (netbooks, CRM, etc.) to effectively plan, maintain, and document marketing related activities.
Customer Service - 5%
Appropriately identifies needs of community adults. Coordinates education and program services to meet identified needs.
All other duties as assigned.
Qualifications
Education
Bachelor’s degree in a related field required; or
Current unencumbered license in the state of Ohio to practice as a Registered Nurse (RN) or Licensed Practical Nurse (LPN) required.
Experience
Two years sales/marketing experience required.
In absence of a degree or license, five years sales/marketing experience in home health or hospice required.
One year experience in a home health and/or hospice transition preferred.
Proficiency with Windows, Microsoft Office (Word, Excel, PowerPoint), and the internet required.
Proficiency with a contact management database required.
Other Requirements
Must be able to read, write, speak, and understand the English language.
Must possess a valid driver's license and acceptable driving record. Must be insurable under professional liability and crime coverage policies as specified by insurance carrier underwriting standards.
Working Conditions and Special Requirements
Sitting - Up to 8 hours/day
Standing - Up to 4 hours/day
Walking - Up to 2 hours/day
Lifting, transferring, pushing or pulling equipment/supplies - Up to 25 pounds
Driving - Up to 6 hours/day
Risk Category for Exposure to Bloodborne Diseases - III
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