(Senior)Brand Manager

Novartis Open · verified Sep 10, 2026

Hong Kong Full-time Senior Brand Marketing

Senior Brand Marketing role at Novartis. Hong Kong · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll set product strategy with local leadership and global marketing, then turn it into tactical plans
You'll prepare Integrated Brand and Launch Team materials while tracking execution, results, and needed corrections
You'll run promotional work within company standards, manage budgets and forecasts, and assess marketing effectiveness
You'll gather disease-area insights, identify centres and KOLs or OLs, and address patient-segment needs
You'll coordinate regional and central initiatives, safety communications, samples, and prompt adverse-event reporting

What you bring

You bring product marketing and product lifecycle management capability, including digital marketing strength
You collaborate across marketing, medical, regulatory, and other stakeholder groups and can influence decisions
You can manage commercial activity, budgets, forecasts, and performance with operational discipline
You work within SOPs, the Code of Conduct, regulatory rules, and Novartis HSE and ISEC standards

Who this fits

This role suits a senior marketer who can shape brand strategy and execute across local, regional, and global teams. You'll engage customers, healthcare professionals, centres, KOLs, and OLs within an assigned territory. The listing places the full-time role in Hong Kong and requires strict attention to safety, regulatory, quality, ethical, and environmental requirements.

From the employer

Job Description Summary

-Local Brand Managers OR global / regional / local sub-function specialists within a specific marketing sub-function. -Define product strategy in agreement with local management and global marketing department, and implement supporting tactical plans/projects.

Job Description

Major Accountabilities:

Prepares content of Integrated Brand Teams and Launch Teams.
Responsible for execution, monitoring and analysis of the agreed tactical plans in order to ensure the growth of the brand(s).
Lead the development of promotional activities in line with internal SOPs and Code of Conduct guidelines.
Monitor and control brand budgets, forecasts and expenses and assess the marketing mix of the product to evaluate cost effectiveness and results.
Identifies area market insights and opportunity via customer interactions.
Executes central marketing activities as well as regional initiated marketing activities.
Monitors product performance and external environment using appropriate tools and taking corrective action if required to meet business objectives.
Collaborate with Marketing and Medical teams to maximize activities: -Scout centres, KOLs and OLs by disease within assigned territory.
Identify specific needs for each segment of patients and the implications of the disease for each of them within assigned territory.
Oversee the distribution of regulatory documents, including Risk Management Plan (RMP) educational materials and Dear Healthcare Professional Letters (DHCPL) to healthcare professionals (HCPs), ensuring timely, compliant, and effective communication of safety information as mandated by local and global regulatory requirements.
Reporting of technical complaints / adverse events / special case scenarios related to Novartis products within 24 hours of receipt.
Distribution of marketing samples (where applicable)
Ensure a healthy and safe workplace by complying with Novartis HSE and ISEC standards, implementing measures, providing training and resources, supporting employee well-being, investigating incidents, and collaborating with HSE teams to maintain a safe environment while adhering to quality, ethical, health, safety, and environmental requirements.

Key Performance Indicators:

Market share & market share growth
Performance management and employee relations, feedback, meetings, surveys (i.e. Field Force, Marketing capabilities, Global Marketing, Medical Department, Regulatory Department)
Ensure full compliance to all regulatory requirements

Skills Desired

Asset Management, Commercial Excellence, Cross-Functional Collaboration, Digital Marketing, Influencing Skills, Operational Excellence, Product Lifecycle Management (PLM), Product Marketing, Stakeholder Engagement, Stakeholder Management