Senior Creative Strategist
At a glance
Senior Creative role at Nourish. New York · no salary stated · we estimate $105,625–$155,175.
Nourish has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- Set the paid creative direction, then turn it into a prioritized roadmap built around clear hypotheses
- Study ad tests for patterns, convert findings into next steps, and use them to refine the creative plan
- Shape strategic direction into ad concepts and briefs, then work with production teams to make the ads
- Build plans for reaching new channels and audiences with channel managers and growth operations
- Coordinate with media buying, production, product and other teams to support paid-channel growth
What you bring
- Five to seven years in creative strategy or growth marketing, including work tied to growth KPIs
- You have partnered directly with creative production teams and can guide design and copy toward strong output
- You can read performance data, spot patterns across tests, and turn analysis into practical decisions
- You can set a medium-term direction and translate it into a detailed monthly creative roadmap
Who this fits
This senior role suits someone who can own strategy while staying close to ad concepts, testing and production. It calls for strong collaboration with creative and media-buying teams. The full-time role is based in New York City, with at least three office days each week; you need to live locally or be open to relocating.
From the employer
About Us
Health is the most important thing in life, and the American healthcare system is completely broken - poor outcomes, high cost, bad patient experience. We're building a new system from the ground up.Our mission is to improve people’s health by making it easy to live a healthy lifestyle.
Nourish is the country's largest dietitian-led metabolic health clinic. We’re an AI-native digital health system matching patients with 10,000+ Registered Dietitians, physicians, medications, lab testing, and AI agents to deliver insurance-covered care across all 50 states. Founded four years ago, we've completed millions of appointments, tripled year-over-year, and partnered with health plans covering 200M+ Americans across 250+ health systems.
In 2026 we raised a $100M Series C, bringing total funding to $215M. The round was led by Menlo Ventures, with participation from Thrive Capital, Index Ventures, J.P. Morgan Growth Equity Partners, Maverick Ventures, Y Combinator, BoxGroup, Atomico, Daybreak, and Operator Partners.
Learn more about our Series C here: Nourish Blog, Bloomberg, Fierce Healthcare, Digital Native, The Pulse Podcast.
This is not a job for everyone. We hold an extremely high bar because we believe talent density is our biggest competitive advantage. We're looking for people who actively choose hard, ambiguous problems, who run toward unglamorous work, give and receive candid feedback, and bring relentless resilience without the ego. Our work is important, but we are not self-important. We do this because we’re solving one of the hardest problems in the world, and the problem matters. If that's you, we disproportionately reward it.
About the Role
Creative is the #1 input to performance marketing — and performance marketing is the engine behind Nourish's growth. As our (Senior) Creative Strategist, you'll own the Creative Strategy function at Nourish: setting the strategy and vision, developing our creative roadmap, collaborating with Production to execute it, and owning the learning loop that fuels the strategy.
You'll report to our Head of Growth & Marketing and fully own our creative strategy roadmap across all channels and all audiences, plus support expanding to new ones. You'll work closely with peers across Creative Production, Media Buying, Product, and more to continue to grow patient acquisition at Nourish.
This is a full-time role based out of our Flatiron office in NYC. We're looking for candidates who are local or open to relocating. We work a hybrid schedule with 3+ days per week in the office.
Key Responsibilities:
- Set and drive Creative Strategy: Define our creative strategy and vision for paid channels and translate it into a concrete, prioritized, hypothesis-driven strategy and roadmap.
- Own the creative learning loop: Run a rigorous loop from creative test to insight to next steps. Build the system to identify the patterns in what is and isn't working and use the learnings to evolve our strategy and roadmap.
- Collab with Production to execute the roadmap: Convert high-level strategy into sharp ad concepts, write briefs, and collaborate closely with our Production team (Design, Copy, Video, UGC) to produce high-quality, performant ads.
- Expand creative strategy to new channels and audiences: Lead the insights, strategy, and roadmaps for expansion into new channels and new audiences, collaborating closely with channel managers and growth S&O.
- Partner cross-functionally: Work closely with Media Buying, Creative Production, Product, and more teammates to grow our paid channels.
We’d love to hear from you if:
- You have 5-7 years of experience in creative strategy and/or growth marketing, with experience managing to growth KPIs and working directly with creative production teams.
- You have strong creative performance instincts. You don't need to be right every time, but you have intuition for what will and won't work on paid, and you understand what makes a good ad.
- You are creatively generative. You never run out of ideas. You can deeply understand a patient’s barriers and motivations, and you’re chronically online enough to turn that into a diverse set of ad concepts.
- You're a strong cross-functional collaborator, especially with creative teams and media buying. You are skilled at getting great output from Design and Copy partners.
- You're fluent in performance data. You have a strong numbers sense, you're good at pattern matching across tests, and you can turn creative analysis into tactical and strategic decisions.
- You bring roadmap rigor. You can set a medium-term creative strategy rooted in first principles and translate it into a tactical monthly roadmap, keeping a high bar across multiple parallel streams without dropping balls.
- You thrive in high-growth, high-stakes environments where you're expected to deliver results, and you're excited to be both the strategic layer and the person still close enough to the work to catch what's off.
More Information
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