Digital Strategic Account Manager
At a glance
Manager-level Account Management role at Nexstar. MO-Kansas City · full-time · no salary stated · we estimate $88,250–$150,000 across the United States.
Nexstar has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- Recommend digital marketing plans tied to client goals and KPIs, and explain them in presentations
- Open new business through prospecting, cold calls, networking and client relationship-building
- Coordinate with account executives and leaders to assemble campaigns spanning digital platforms
- Use Nexstar’s tools to prepare proposals, then guide campaigns from launch through optimization and reporting
- Assess campaign metrics and share practical next steps with clients
What you bring
- At least two years working in digital marketing, media sales or digital advertising solutions
- Know digital ad options such as SEO, SEM and social media, along with other listed formats
- Present and negotiate effectively, communicate clearly, and bring in new business while expanding client accounts
Who this fits
This role fits someone who combines digital marketing advice with prospecting and in-person sales calls to business decision-makers. You’ll coordinate with account executives and leadership while overseeing campaigns through reporting. A degree in marketing, advertising, business or a related field is preferred.
From the employer
Are you passionate about digital marketing, strategic sales, and helping businesses grow through innovative advertising solutions? Do you thrive in a fast-paced, collaborative environment where creativity, strategy, and results matter?
WDAF-TV FOX4, the Nexstar Media Group station serving the vibrant Kansas City market, is seeking an experienced and driven Digital Strategic Account Manager to join our high performing sales team. As the home of award-winning local news, premium digital products, and one of the most recognized media brands in the region, FOX4 offers an exciting opportunity to work with local businesses and national advertisers to create impactful multi-platform marketing campaigns.
Kansas City is one of the fastest-growing and most dynamic markets in the Midwest, and we’re looking for someone who is equally ambitious, innovative, and client-focused
What You’ll Do
As a Digital Strategic Account Manager, you’ll partner with Account Executives, Sales Managers, and clients to develop customized digital marketing strategies that drive measurable business results. You’ll serve as a trusted marketing consultant, helping businesses leverage FOX4’s full suite of digital advertising solutions.
Key Responsibilities
· Develop and present strategic digital marketing recommendations tailored to client objectives and KPIs
· Build new business opportunities through prospecting, networking, relationship-building, and cold calling
· Collaborate with Account Executives and leadership to create integrated advertising campaigns across digital platforms
· Utilize Nexstar’s proprietary tools and resources to build compelling proposals and presentations
· Execute and oversee campaigns from launch through optimization and reporting
· Analyze campaign performance metrics and provide actionable insights and recommendations
· Stay ahead of industry trends, emerging technologies, and digital best practices
· Maintain proactive communication with clients and internal teams to ensure campaign success and client satisfaction
· Deliver creative, data-driven marketing solutions that help clients grow their business and exceed expectations
· Contribute to a positive, collaborative, and solutions-oriented team culture
· Perform other duties as assigned by management/leadership
What We’re Looking For
The ideal candidate is a motivated self-starter with strong digital marketing knowledge, excellent communication skills, and a passion for helping clients succeed.
Qualifications & Skills
· Bachelor’s degree in Marketing, Advertising, Business, or related field preferred
· 2+ years of experience in digital marketing, media sales, or digital advertising solutions preferred
· Understanding of digital advertising products including SEO, SEM, social media, programmatic, OTT/CTV, display, video, and analytics
· Experience with Google Analytics and Google Tag Manager preferred
· Strong presentation, negotiation, communication, and problem-solving skills
· Ability to manage multiple priorities in a deadline-driven environment
· Proven ability to develop new business and grow client relationships
· Comfortable making in-person sales calls and engaging with business decision-makers
· Highly organized with exceptional attention to detail and follow-through
· Team-oriented mindset with the ability to collaborate across departments
· Passion for innovation, creativity, and delivering results
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