Strategic Digital Account Manager
At a glance
Mid-level Account Management role at Nexstar. CA, San Francisco · full-time · $80,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Build digital marketing plans that meet client goals while helping the team reach revenue targets
- Assess client needs, then shape media recommendations around audience, objectives, and available budget
- Use campaign data and KPIs to improve performance, raise ROI, and give clients practical recommendations
- Work with Account Executives on proposals, technical guidance, sales meetings, and digital product coaching
- Keep campaigns moving by checking assets, tracking, pacing, billing, reports, creative updates, and task assignments
What you bring
- A bachelor's degree and at least three years selling digital marketing, with results above revenue targets
- Working knowledge of SEO, SEM, social media, display advertising, and programmatic buying
- Strong data skills for turning campaign results into clear actions and recommendations
- Clear presentation and communication skills, plus the ability to work with internal teams and client stakeholders
Who this fits
You'll suit a client-facing digital marketing seller who can combine analysis, strategy, presentations, and account expansion. The role works closely with Sales Managers and Account Executives, includes training AEs, and carries exempt full-time status. Compensation is an $80,000 guarantee with commission and bonus tied to digital revenue and performance goals.
From the employer
About the Role:
Are you a data-driven, client-focused digital marketing expert with a passion for driving measurable results? We're seeking a highly motivated Strategic Account Manager (SAM) to lead our digital marketing sales efforts. In this role, you'll be a key player in developing and executing innovative digital media strategies that exceed client expectations and contribute significantly to our revenue growth. You'll partner closely with Sales Managers and Account Executives (AEs) as the technical expert and strategic consultant to co-present compelling solutions and build strong client relationships. This is a unique opportunity to leverage your analytical skills and digital marketing expertise to solve client challenges and deliver exceptional value.
This is a full-time, exempt position.
Compensation: $80,000 guarantee plus commission and bonus based on achieving digital revenue and performance goals.
Key Responsibilities:
Drive Revenue Growth: Develop and execute strategic digital marketing plans that achieve client objectives and contribute to overall team revenue targets.
Strategic Consulting: Conduct in-depth needs assessments and develop customized media strategies aligned with client goals, target audience, and budget.
Data Analysis & Optimization: Leverage data analytics to identify actionable insights, optimize campaign performance, and provide data-backed recommendations to clients. Continuously monitor KPIs and make data-driven adjustments to maximize ROI.
Client Relationship Management: Build and maintain strong relationships with key client stakeholders, acting as a trusted advisor and strategic partner. Proactively identify opportunities to expand existing accounts and increase client lifetime value.
Sales Collaboration: Partner with Account Executives (AEs) to co-present strategic proposals, provide technical expertise, and ensure a seamless sales process. Train and mentor AEs on digital product knowledge and best practices.
Campaign Management: Oversee campaign execution, ensuring timely delivery of assets, accurate tracking, and consistent performance. Monitor campaign pacing and proactively address any potential issues.
Reporting & Analysis: Prepare and present regular performance reports to clients, highlighting key metrics, insights, and recommendations.
Operational Excellence: Manage order entry, oversee billing reconciliation, coordinate creative changes, pull reports, and handle digital task assignments efficiently.
What We're Looking For:
- Bachelor's degree
- 3+ years of experience in digital marketing sales, with a proven track record of exceeding revenue targets.
- Deep understanding of digital marketing strategies, including SEO, SEM, social media marketing, display advertising, and programmatic buying.
- Strong analytical skills and the ability to translate data into actionable insights and recommendations.
- Excellent presentation, communication, and interpersonal skills.
- Ability to collaborate effectively with internal teams and build strong client relationships.
- Experience with Matrix and Wide Orbit software is a plus.
- Google Ads and/or other relevant certifications are a plus.
Benefits:
We offer a competitive compensation and benefits package, including:
Comprehensive health insurance (medical, dental, vision)
- Paid time off (PTO) and holidays
- 401(k) plan with company match
- Opportunities for professional development and growth
Join Our Team!
If you're a passionate and driven digital marketing professional looking for an exciting opportunity to make a real impact, we encourage you to apply! We're a dynamic, growth-oriented company that values innovation, collaboration, and results. Apply today, and let's discuss how you can contribute to our success!
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