Business Development Specialist
At a glance
Mid-level Business Development role at Nexstar. TX, Wichita Falls · full-time · no salary stated · we estimate $95,000–$155,000 across the United States.
Nexstar has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- Contact established agencies and new prospects to sell television advertising and grow revenue
- Build relationships with local businesses while maintaining current accounts and finding new clients
- Present advertising options, explain how they can promote client products, and share placement rates
- Plan advertising schedules with clients and station staff, then help develop the ads
What you bring
- A degree in marketing, advertising, mass communications or a related area, or comparable education and work experience
- At least one year in sales, ideally in media
- A valid driver’s license and an acceptable driving record
- Experience pursuing long-term goals through planned actions, plus skill using office equipment
Who this fits
This role suits someone comfortable prospecting, managing client accounts and selling advertising. You’ll need a valid driver’s license and an acceptable driving record.
From the employer
The Sales Account Executive generates advertising revenue by calling on established agencies, cold-calling new prospects and convincing potential clients of the merits of television advertising.
- Implements strategies to consistently grow revenue and exceed revenue goals.
- Establishes credible relationships with local business community.
- Makes sales calls on existing and prospective clients.
- Maintains assigned accounts and develops new accounts.
- Prepares and delivers sales presentations to clients.
- Explains to customers how specific types of advertising will help promote their products or services in the most effective way possible.
- Provides clients with information regarding rates for advertising placement in all media.
- Develops advertising schedules with clients and station personnel responsible for placing advertising into station media.
- Works with clients and station personnel to develop advertisements.
- Performs other duties as assigned.
Requirements & Skills:
- Bachelor’s degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience.
- Minimum one year’s experience in sales, preferably in the media field.
- Valid driver’s license with an acceptable driving record.
- Experience achieving long-range objectives and implementing the strategies and actions to achieve them.
- Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment.
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