Business Development Specialist
At a glance
Mid-level Business Development role at Mmc. Washington · full-time · $72,400–$90,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Build lead-generation plans with sales producers, then run outbound campaigns to secure qualified prospects and appointments
- Research assigned sectors and competitors so producers can qualify opportunities and adjust their approach
- Find prospects through networking, prioritize them as market conditions shift, and represent the team at trade shows
- Prepare for conferences with attendee research and prospect briefs, then coordinate follow-up calls and outreach
- Keep prospect records and activity reports current, and review sold-client budgets against actuals each quarter and year-end
What you bring
- A bachelor’s degree or equivalent work experience
- An active Life and Health license, or willingness to earn one within your first ninety days
- Strong phone, writing and interpersonal skills, with the ability to manage changing priorities and follow up independently
Who this fits
This mid-level role suits someone who can work independently on outbound prospecting and time-sensitive conference follow-up while collaborating with sales producers. The position is hybrid, with at least one office day per week at the Conshohocken, Pennsylvania location; conference travel is part of the role. The base salary range is $72,400 to $90,000, with possible performance-based incentives.
From the employer
Company:
Description:
Marsh McLennan Agency's East Region is a leader in the employee benefits marketplace. Our associates simplify employee health and welfare benefits and risk management for regional, national, Fortune 500 and Fortune 1000 companies. We value integrity, collaboration, passion, innovation, and accountability, and we are committed to making a difference in the moments that matter for our colleagues, clients, and communities.
The Business Development Specialist is responsible for uncovering and developing new business leads to identify sales opportunities. The primary responsibilities are to lead outbound business-to-business sales generation activities and manage their daily strategy for establishing new business. The Business Development Associate will also perform market research and analysis that can be utilized for adjusting effective strategies.
Essential Duties and Responsibilities include, but are not limited, to the following:
- Develop and manage sales strategy and approach in order to generate new business leads in conjunction with Sales Producers
- Execute outbound prospecting campaigns in each market sector, designed to drive qualified new business leads and appointments
- Uncover new sales opportunities by networking to increase contacts
- Represent and sell MMA East’s capabilities for trade show event activities
- Prioritize prospects and remain cognizant of changing market conditions
- Perform research for each assigned market sector in preparation for strategy while partnering with the Producers for further qualification and interaction
- Perform research on competitors and their offerings; present information to the proper individuals as required
- Proficient with internal sales systems needed to request team assignments, log prospects into pipeline, track new business, and request contracts
- PCF completion and approval process
- Tracking budget to actual on sold clients during quarterly and yearend review
- Conference preparation: vetting attendee list, utilizing AI for gathering pre-call intel on prospects, creating prospect data breakdown sheets
- Post-conference tasks: setting up calls with prospects, sending out first call data requests, outreach campaigns, updating salesforce regularly
- Traveling to conferences throughout the year with Producers
- Compiles activity log and prospect spreadsheets for weekly meetings
Required Education and Experience
- Bachelor’s Degree or equivalent work experience required
- Some work experience in a sales, marketing, professional services or customer servicesdriven
- environment preferred
- Experience in business-to-business sales or outbound sales environments preferred
- Active Life and Health License preferred; if not licensed, required to obtain Life and Health License within first 90 days of employment
Knowledge, Skills, and Abilities
- Must be a self-starter who requires minimal supervision
- Self-motivation to take initiative and manage all time-sensitive conference follow-up
- Ability to engage with others and work as part of a team
- Aptitude for, or demonstrated working knowledge of, sales automation technologies and/or experience applying these technologies in the sales process
- Outstanding and effective telephone skills
- Strong written, verbal and listening skills
- Excellent interpersonal and organizational skills; ability to handle diverse situations, multiple projects and rapidly changing priorities
- Strong creative problem-solving and analytical skills
- Integrity: Follows through on commitments while upholding quality and ethical standards.
- Accountability: Takes ownership, seeks and applies feedback, and makes thoughtful, reliable decisions.
- Innovation: Challenges the status quo, embraces change, and leverages shared workflows.
- Collaboration: Works effectively across teams, builds relationships, shares learnings, and leads with curiosity.
- Passion: Approaches work with discipline, enthusiasm, and willingness to embrace and overcome challenges.
- Professional demeanor.
- Regular and predictable attendance in accordance with company policy.
- Proficiency with Microsoft Office Suite and standard Marsh Agency systems and applications.
Physical Demands and Work Environment
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is:
- Frequently required to sit; speak or hear; use hands to finger, handle, feel objects, and reach
- with hands and arms;
- Occasionally required to stand and walk;
- Extensive use of computer and keyboard and viewing of computer screen is required;
- Specific vision abilities required by this job include vision, and ability to adjust focus.
Other working conditions are normal for an office environment.
Work Location
Work is typically performed in a hybrid manner at Marsh Agency’s Conshohocken, PA office, with the expectation of being in office one day per week or more, or at various customer/Marsh Agency locations as required
The applicable base salary range for this role is $72,400 to $90,000.
The base pay offered will be determined on factors such as experience, skills, training,location, certifications, and education. Decisions will be determined on a case-by-case basis. In addition to the base salary, this position may be eligible for performance-based incentives.
We are excited to offer a competitive total rewards package which includes health and welfare benefits, tuition assistance, 401K savings and other retirement programs as well as employee assistance programs.
Marsh McLennan is committed to embracing a diverse, inclusive and flexible work environment. We aim to attract and retain the best people and embrace diversity of age background, disability, ethnic origin, gender orientation or expression, marital status, nationality, parental status, personal or social status, political affiliation, race, religion and beliefs, sex/gender, sexual orientation or expression, skin color, veteran status (including protected veterans), or any other characteristic protected by applicable law. If you have a need that requires accommodation, please let us know by contacting reasonableaccommodations@mmc.com
Marsh McLennan and it affiliates are
EOE Minority/Female/Disability/Vet/Sexual Orientation/Gender Identity employers.
#MMAE
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