Senior Associate, Private Markets Product Marketing
Senior Product Marketing role at New York Life Insurance. New York · $115,000–$164,500 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll build and maintain marketing materials for private-market strategies across presentations, videos, webinars, and digital campaigns
- You'll coordinate with investment, client portfolio, distribution, digital, segment, business intelligence, and compliance teams
- You'll refresh product positioning and competitive messages through monthly and quarterly reviews across materials and channels
- You'll study industry shifts, competitor moves, and market developments to improve campaigns and messaging
- You'll manage cross-functional projects, improve workflows, and balance deadlines with limited supervision
What you bring
- You'll hold a bachelor's degree in marketing, finance, economics, communications, or a related field
- You'll bring at least five years of private-markets marketing or related financial-services experience
- You'll understand private markets, especially private credit, and explain complex strategies in clear market narratives
- You'll have strong writing, speaking, presentation, analytical, organizational, and project management skills
- You'll use PowerPoint and Microsoft Office at an advanced level; SharePoint or Seismic experience is preferred
Who this fits
You'll suit a senior marketer who can turn complex private-market structures into clear stories and work across investment, distribution, and compliance teams. You'll need to make independent decisions, manage several priorities, and switch between strategic planning and hands-on delivery. The role is based in New York City and requires working in the office three days per week.
From the employer
Location Designation: Hybrid - 3 days per week
About New York Life Investment Management
With over $800 billion in assets under management, NYLIM is a Pensions & Investments' Top 30 Largest Money Manager and one of the largest global asset managers serving institutional, retail and insurance clients. NYLIM brings together the firm’s global investment teams under one unified brand, combining specialized expertise with the strength and stability of New York Life.
Our platform is built on disciplined active management, deep investment capabilities and a long-term partnership approach designed to deliver enduring value across market cycles and help clients navigate the next era of investing.
More powerful, together, we combine the agility of specialized investment teams with the scale and longevity of a leading mutual institution.
Through a collaborative and strategic environment, NYLIM Marketing partners across the organization to strengthen the firm's brand, support business growth, and drive awareness of its differentiated investment capabilities. This hybrid position is based in New York City with an in-office presence of three days per week.
What You’ll Do:
- Lead the development, enhancement, and ongoing maintenance of proactive product marketing for private market strategies, including content across formats such as tear sheets/fact cards, presentations, brochures, thought leadership, blogs, videos, and webinars, as well as digital campaigns in partnership with the institutional and retail segment marketing teams.
- Partner closely with the private market investment teams and Client Portfolio Managers, as well as with distribution, digital marketing, segment marketing, business intelligence, and compliance to craft compelling narratives that articulate long-term value and differentiation across opaque or less liquid investment vehicles, aligning with business priorities and product strategy.
- Drive monthly and quarterly product marketing updates, proactively reviewing positioning, messaging, and competitive differentiation to ensure consistency across all materials and channels.
- Analyze industry trends, competitor activity, and market developments to recommend enhancements to marketing strategies, messaging, and campaigns.
- Serve as a key contributor on cross-functional initiatives and marketing projects, helping to improve processes, streamline workflows, and enhance team effectiveness.
- Exercise sound judgment and independent decision-making while balancing multiple deliverables and deadlines with minimal supervision.
What You’ll Bring:
- BA/BS required, concentration in marketing, finance, economics, communications, or related disciplines.
- 5+ years of private markets marketing or related financial services experience preferred.
- Deep understanding of private markets – especially private credit, including corporate private placements, infrastructure debt, and asset-based financing strategies – with the ability to translate complex strategies into compelling market narratives.
- Experience supporting intermediary and/or institutional distribution teams preferred.
- Familiarity with marketing restrictions and regulatory considerations specific to private offerings (e.g., Reg D, accredited investor rules) is a plus.
- Ability to support a range of product structures—including interval funds and other ’40 Act vehicles designed for semi-liquid strategies, as well as private vehicles such as CITs and LPs—with flexibility to adapt messaging and marketing strategies as new structures emerge.
- Demonstrated ability to independently manage projects and execute multiple priorities with minimal supervision.
- Strong written, verbal, and presentation communication skills with the ability to explain complex concepts clearly.
- Ability to think strategically while also executing tactically and managing day-to-day deliverables.
- Strong analytical, organizational, and project management skills with keen attention to detail.
- Proven ability to collaborate effectively across functions and build strong working relationships with internal stakeholders.
- Advanced PowerPoint and Microsoft Office skills required.
- Experience with SharePoint, Seismic, or similar marketing platforms preferred.
Job Level: LEVELPF4
Pay Transparency
Salary Range: $115,000-$164,500
Overtime eligible: Exempt
Discretionary bonus eligible: Yes
Sales bonus eligible: No
Actual base salary will be determined based on several factors but not limited to individual’s experience, skills, qualifications, and job location. Additionally, employees are eligible for an annual discretionary bonus. In addition to base salary, employees may also be eligible to participate in an incentive program.
Our Benefits
We provide a full package of benefits for employees – and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs. Based on feedback from our employees, we continue to refine and add benefits to our offering, so that you can flourish both inside and outside of work. Click here to discover more about our comprehensive benefit options or visit our NYL Benefits Site.
Our Commitment to Inclusion
At New York Life, fostering an inclusive workplace is fundamental to who we are and how we serve our communities. We have a longstanding commitment to creating an environment where individuals can contribute their best and succeed together. This foundation is rooted in our core values of humanity and integrity, ensuring that every employee feels valued and supported. By embracing a broad range of perspectives and experiences, we achieve greater success and fulfill our promise of providing financial security and peace of mind to families across all communities. Click here to learn more about New York Life’s leadership in this space.
Recognized as one of Fortune’s World’s Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by the Foundation. We're proud that due to our mutuality, we operate in the best interests of our policy owners. To learn more about career opportunities at New York Life, please visit the Careers page of www.NewYorkLife.com.
Job Requisition ID: 94483
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