Senior Associate, Fixed Income Product Marketing

New York Life Insurance newyorklife.com Open · verified Sep 16, 2026

New York Senior Product Marketing

Senior Product Marketing role at New York Life Insurance. New York · $93,000–$133,000 base.

SalaryStated by New York Life Insurance

$93,000 – $133,000

Base salary for this role, in USD per year, as published in the posting.

This role, from New York Life InsuranceOur estimate for the market: $167,000–$194,307

Below the market median of $179,500 for senior product marketing roles in New York.

Worked out from 67 postings that stated pay, median $179,500. Last updated Sep 16, 2026.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll manage marketing work for fixed-income offerings across ETFs, mutual funds, SMAs, and interval funds
You'll build and refresh positioning, messaging, and content across presentations, podcasts, videos, webcasts, and sales materials
You'll coordinate recurring product updates, launches, and campaigns to grow awareness of investment solutions
You'll work with investment teams and experts to turn market views into client-facing materials
You'll assess trends, competitors, and market changes while improving workflows across projects

What you bring

You bring a bachelor's degree in marketing, finance, economics, communications, or a related field
You have at least three years in product marketing or financial services; fixed-income experience is preferred
You understand fixed-income markets, strategies, and products including ETFs, SMAs, mutual funds, and interval funds
You can make complex investment ideas clear in compelling content while managing competing priorities
You have advanced Microsoft Office skills, especially PowerPoint; SharePoint or Seismic experience is preferred

Who this fits

You’ll fit this role if you can work independently, balance deadlines and stakeholders, and collaborate with investment teams and other partners. You’ll be based in New York City and work from the office three days each week.

From the employer

Location Designation: Hybrid - 3 days per week

About New York Life Investment Management

With over $800 billion in assets under management, NYLIM is a Pensions & Investments' Top 30 Largest Money Manager and one of the largest global asset managers serving institutional, retail and insurance clients. NYLIM brings together the firm’s global investment teams under one unified brand, combining specialized expertise with the strength and stability of New York Life.

Our platform is built on disciplined active management, deep investment capabilities and a long-term partnership approach designed to deliver enduring value across market cycles and help clients navigate the next era of investing.

More powerful, together, we combine the agility of specialized investment teams with the scale and longevity of a leading mutual institution.

Through a collaborative and strategic environment, NYLIM Marketing partners across the organization to strengthen the firm's brand, support business growth, and drive awareness of its differentiated investment capabilities. This hybrid position is based in New York City with an in-office presence of three days per week.

The Product Marketer will support NYLIM's fixed income investment solutions across multiple product structures, such as mutual funds, ETFs, SMAs, and interval funds. The ideal candidate combines investment marketing experience with intellectual curiosity, strong project management skills, keen attention to detail, and the ability to translate complex investment concepts into compelling marketing content.

What You’ll Do:

Manage product marketing initiatives supporting fixed income solutions — including core/core plus, high yield, floating rate, municipals, and other income-oriented strategies — across multiple product structures, such as ETFs, mutual funds, and SMAs.
Develop and maintain product positioning, messaging, and marketing content—including thought leadership, presentations, podcasts, videos, webcasts, sales collateral, and digital content—to communicate investment capabilities and differentiated value propositions while ensuring consistency across channels.
Manage monthly and quarterly product marketing updates by proactively reviewing and refreshing positioning and messaging to ensure competitive differentiation and consistency across all materials and channels.
Support product launches and strategic marketing campaigns designed to increase awareness and consideration of NYLIM investment solutions.
Collaborate with investment boutiques and subject matter experts to translate market insights into client-focused marketing materials, with an emphasis on fixed income market themes, municipal investing, income solutions, and portfolio construction.
Analyze industry trends, competitor activity, and market developments to recommend enhancements to product messaging and marketing strategies.
Serve as a key contributor on cross-functional initiatives and marketing projects to improve processes, streamline workflows, and enhance team effectiveness.
Exercise sound judgment and independent decision-making while balancing multiple priorities, deadlines, and stakeholders in a fast-paced environment with minimal supervision.

What You’ll Bring:

Bachelor's degree in Marketing, Finance, Economics, Communications, or a related field.
3+ years of product marketing or financial services experience; fixed income experience preferred.
Knowledge of fixed income markets, investment strategies, and products (e.g., ETFs, SMAs, mutual funds, interval funds).
Ability to simplify complex investment concepts into compelling marketing content.
Strong analytical, organizational, project management, and communication skills.
Proven ability to manage multiple priorities and collaborate across teams.
Advanced Microsoft Office skills, particularly PowerPoint; experience with SharePoint, Seismic, or similar platforms preferred.

Job Level: LEVELPF3

Pay Transparency

Salary Range: $93,000-$133,000

Overtime eligible: Exempt

Discretionary bonus eligible: Yes

Sales bonus eligible: No

Actual base salary will be determined based on several factors but not limited to individual’s experience, skills, qualifications, and job location. Additionally, employees are eligible for an annual discretionary bonus. In addition to base salary, employees may also be eligible to participate in an incentive program.

Our Benefits

We provide a full package of benefits for employees – and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs. Based on feedback from our employees, we continue to refine and add benefits to our offering, so that you can flourish both inside and outside of work. Click here to discover more about our comprehensive benefit options or visit our NYL Benefits Site.

Our Commitment to Inclusion

At New York Life, fostering an inclusive workplace is fundamental to who we are and how we serve our communities. We have a longstanding commitment to creating an environment where individuals can contribute their best and succeed together. This foundation is rooted in our core values of humanity and integrity, ensuring that every employee feels valued and supported. By embracing a broad range of perspectives and experiences, we achieve greater success and fulfill our promise of providing financial security and peace of mind to families across all communities. Click here to learn more about New York Life’s leadership in this space.

Recognized as one of Fortune’s World’s Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by the Foundation. We're proud that due to our mutuality, we operate in the best interests of our policy owners. To learn more about career opportunities at New York Life, please visit the Careers page of www.NewYorkLife.com.

Job Requisition ID: 94422