Freelance Senior Paid Social Manager – Meta & TikTok Ads
At a glance
Senior Paid Social role at Netenders Holding. Barcelona.
Pay not stated Paid Social salary
growthroles summary, based on the employer's posting.
What you'll do
- Run Meta and TikTok campaigns across countries, organizing them around markets, audiences, product categories and objectives
- Control advertising budgets against profitability goals and review results through revenue, ROAS, CAC, conversion rate and contribution margin
- Spot markets and campaigns suitable for more investment, then test audiences, creative, formats, offers and landing pages
- Coordinate with the creative team on ads built to drive performance, while checking tracking, attribution, pixels and naming conventions
- Review spend and campaign performance daily, flag tracking problems quickly and deliver weekly results reports
What you bring
- You have experience managing and growing paid campaigns on both Meta Ads and TikTok Ads
- You can manage large ad budgets while keeping performance within strict profitability targets
Who this fits
This role suits a senior paid social practitioner who can manage campaigns across multiple countries and focus on profitable performance. It is a remote, long-term freelance engagement.
From the employer
Remote Work | Long-Term Freelance Collaboration | International E-commerce
About Netenders
Netenders is an international e-commerce group operating brands including Wordans, Needen, Ntextil, and Egotier across Europe, North America, and Australia.
As part of our growth strategy and efforts to diversify our acquisition channels, we are looking for an experienced Senior Freelance Paid Social Manager who can manage and scale our advertising campaigns on Meta Ads and TikTok Ads.
Your Responsibilities
Manage and optimize Meta Ads and TikTok Ads campaigns across multiple countries.
Structure campaigns by market, audience, product category, and objective.
Manage substantial advertising budgets while meeting strict profitability targets.
Analyze performance based on revenue, ROAS, CAC, conversion rate, and contribution margin.
Identify markets and campaigns where investment can be scaled up.
Develop testing plans for audiences, creatives, formats, offers, and landing pages.
Collaborate with our creative team to produce performance-driven content.
Ensure the reliability of tracking, attribution, pixels, and naming conventions.
Monitor daily ad spend and quickly identify performance or tracking issues.
Provide clear weekly performance reports.
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