Paid Social Specialist(Meta Ads Specialist)

Lago Open · verified Oct 16, 2026

Remote Philippines Full-time Mid-level Paid Social

At a glance

Mid-level Paid Social role at Lago. Remote, Philippines · full-time.

Pay not stated Paid Social salary

RolePaid Social

SeniorityMid-level

LocationPhilippines

WorkplaceRemote

EmploymentFull-time

PostedOct 7, 2026 · 9d ago

Role brief

growthroles summary, based on the employer's posting.

What you'll do

Run Meta advertising across more than twenty-five accounts, developing campaign structures and selecting copy and images
Use performance data to refine campaigns, then explain results and recommendations to clients
Align campaign goals, audiences, and budgets with clients; check ad targeting and destination links for accuracy
Configure Meta Pixels with Google Tag Manager, resolve tracking discrepancies, and create conversions and pixel-based audiences
Coordinate with creative, marketing, and development teams on ad assets, tracking setup, and client-page content

What you bring

Three to four years managing Facebook ad campaigns, including campaigns for multiple clients
Proficiency with Facebook Ads Manager and Meta Business Suite
Experience setting up tracking, assessing web campaign traffic and engagement, and running video ads
Strong project coordination and analytical judgment, with clear communication for client discussions

Who this fits

This remote role suits a mid-level specialist who can manage campaigns and work directly with clients. The schedule is Monday through Friday, nine to five CST. Applicants must review and accept Lago’s confidentiality and non-circumvention agreement during recruitment.

From the employer

Role: Paid Social Specialist(Meta Ads Specialist)
Hours: Monday - Friday. 9AM - 5PM CST
Location: Remote
Salary: $1,800–$3,200/month (LATAM/Philippines) | $1,500–$2,550/month (Serbia)

We are seeking an experienced Meta Ads Specialist to enhance our team. This role demands a candidate proficient in creating, managing, and optimizing ad campaigns across a diverse client base. It's essential to have a solid understanding of Facebook Ads Manager and the Meta Business Suite. The ideal candidate should be results-driven with a proven ability to create successful ad campaigns and enhance organic social media engagement. Additionally, the candidate must be comfortable in client-facing roles, regularly interacting with clients, understanding their needs, and presenting campaign results and strategies effectively.

Key Responsibilities

Campaign Development and Management:

Develop and manage advertising campaigns using Facebook Ads Manager.
Manage 25+ ad accounts, ensuring optimal structure and performance.
Create compelling ad creatives, including copywriting and image selection.

Performance Analysis:

Analyze performance data to drive campaign improvements.
Present detailed campaign performance reports to clients.
Provide data-driven recommendations for optimizing campaign performance.

Client Collaboration:

Collaborate with clients to align campaign goals, audiences, and budgets.
Ensure quality assurance for ads, targeting accuracy, and correct landing page links.
Boost organic content on client pages.

Meta Pixels Implementation:

Install and configure Meta Pixels on various websites and applications via Google Tag Manager (GTM).
Troubleshoot and resolve any issues related to Meta Pixel functionality and data discrepancies.
Define and set up custom conversions to track specific user actions that align with business goals.

Custom Audiences and Lists:

Develop and manage custom audiences based on pixel data for targeted marketing campaigns.
Use pixel data to create and update client lists for personalized advertising strategies.

Staying Updated:

Stay updated with Meta's advertising practices and updates.
Implement new strategies and tools as they become available to enhance tracking and marketing capabilities.

Internal Collaboration:

Collaborate internally with the marketing and development teams to ensure seamless integration and operation of Meta Pixels and ad campaigns.
Work closely with the creative team for ad creatives development.

Requirements

3-4 years in Facebook advertising campaign management.
Expertise in Facebook Ads Manager and Meta Business Suite.
Experience with Meta Ads Manager for multiple clients.
Proficiency in tracking setups, web campaign traffic analysis, and audience engagement metrics.
Strong project management and attention to detail.
Analytical skills for data-driven campaign recommendations.
Excellent communication skills for effective client interactions.
Experience in running video ads.
Familiarity with other digital marketing channels (e.g., Google Ads) is a plus.

Additional Skills:

Media buying, planning, and creative strategy on Meta platforms.
Proficiency in HubSpot or similar CRMs.
Knowledge of Asana or similar project management software.
Experience with Canva for creative development.
Copywriting and editing skills.

Benefits

Remote Work: Work from anywhere—our team is global, and we value work-life balance.

Growth Opportunities: As a key player i you’ll have the chance to shape your role and grow with us.

Innovative Culture: Join a team that is passionate about leveraging data to solve challenges and drive success in a rapidly evolving market.

As part of our recruitment process, all candidates are kindly asked to read, understand, and agree to Lago’s Confidentiality and Non-Circumvention Agreement. This ensures a respectful and professional experience for everyone involved.