Paid Social Contractor/Manager - Meta & TikTok Specialist (On-Demand / D2C)
At a glance
Manager-level Paid Social role at Laundryheap. London · contract.
Pay not stated Paid Social salary
growthroles summary, based on the employer's posting.
What you'll do
- Build testing routines with creative teams to find effective hooks, angles and formats
- Set up and improve Meta Partnership Ads and TikTok Spark Ads for influencer and UGC creative
- Use broad targeting alongside first-party signals and platform audience groups to reach high-LTV customers
- Check attribution, CAPI signals and campaign setup, then align spend with city coverage and service capacity
- Turn performance results into clear creative briefs
What you bring
- You have managed high-budget campaigns on Meta, YouTube and TikTok for D2C brands or mobile apps
- You have run whitelisted ads, Spark Ads and creator partnership campaigns
- You understand signal quality, server-side tracking such as CAPI or MMPs, and current account structures
- You can translate campaign analytics into practical creative direction
Who this fits
This six-month contractor role suits someone who can handle both paid media execution and creator advertising; conversion to a full-time role is possible. The role is hybrid in London. Applicants should share examples of editorial or content affiliate partnerships they personally sourced and launched.
From the employer
Laundryheap is the world’s leading on-demand laundry and dry cleaning service. We’re operational in over 30 major metropolitan areas globally, helping busy professionals, parents, and travellers outsource chore day.
We’re spending more on paid social and looking for an experienced Paid Social Contractor/Manager to refine our performance engine, build out creator advertising structures, and help scale acquisition across Meta, YouTube and TikTok.
What You’ll Do:
- Scale Creative Diversity: Work directly with our design and creative teams to build structured testing workflows, identifying winning hooks, angles, and formats.
- Integrate Creator Advertising: Set up and optimise Meta Partnership Ads and TikTok Spark Ads to scale influencer and UGC assets effectively.
- Balance Algorithmic and Audience Targeting: Implement broad-targeting strategies (eg: Advantage+) paired with first-party signal data, Meta/TikTok audience buckets to acquire high-LTV customers.
- Ensure Technical & Geo Efficiency: QA existing attribution setups, CAPI signals, and campaign structures, ensuring spend aligns with localized city footprints and service capacity.
What We’re Looking For:
- D2C or On-Demand App Experience: Proven track record running high-budget Meta, YouTube and TikTok campaigns for a fast-moving DTC or mobile apps.
- Creator Media Expertise: Experience running whitelisted ads, Spark Ads, and creator partnership campaigns.
- Technical Mastery: Deep understanding of signal quality, server-side tracking (CAPI/MMPs), and modern account structures over legacy interest targeting.
- Data-Driven Approach: Ability to translate performance analytics into clear, actionable creative briefs.
Engagement:
- Contract: 6 month contract with a possibility of conversion to a full time role.
- Location: Hybrid
Interested? Send your profile along with 2-3 examples of editorial/content affiliate partnerships you personally sourced and launched in a previous role.
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