Sr. Product Marketing Manager- AI Infrastructure
Senior Product Marketing role at NetApp. Morrisville · $200,000–$225,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Own messaging across platform, solution, product, and persona levels, tying value to customer outcomes
- Study buyers, market size, competitors, and trends to guide product roadmaps and go-to-market choices
- Lead launches and integrated plans, producing playbooks, demos, and talk tracks for enablement
- Turn AI capabilities into solution frameworks and business-value stories for priority customer needs
- Support sellers, partners, analysts, and events while measuring launch, pipeline, and adoption results
What you bring
- Bring strong storytelling skills and a clear grasp of buyer personas, customer journeys, and competitors
- Understand AI infrastructure topics such as generative AI, RAG, data pipelines, and hybrid multicloud architectures
- Offer at least eight years in product marketing for an enterprise technology or cloud solutions company
- Connect technical ideas to business value and hold a bachelor's degree in business, technology, or marketing, or equivalent experience
Who this fits
You’ll suit a senior product marketing role that combines technical AI infrastructure knowledge with messaging, market research, launches, enablement, and performance tracking. The position is tied to San Jose, Raleigh, or remote Seattle, with hybrid attendance requiring a set number of in-office days each quarter.
From the employer
Job Summary
As a Sr. Product Marketing Manager (PMM) for AI at NetApp, you will be the voice of the customer, a strategic storyteller, and a go-to-market orchestrator. You will own messaging and positioning, drive launch excellence, and deliver insights that shape product strategy and accelerate adoption. This role blends technical depth, market intelligence, and marketing expertise to create compelling narratives and enable predictable, measurable outcomes.
*Position is based in one of our main headquarters in either San Jose, CA / Raleigh (RTP), NC or Remote-Seattle, WA. We work in a hybrid work environment requiring meeting a set number of days per quarter in-office.
Key Responsibilities
- Messaging & Positioning: Own the end-to-end messaging stack: platform → solutions → products → buyer personas. Develop differentiated positioning and value propositions anchored in customer outcomes. Craft compelling messaging that translates technology into customer outcomes. Maintain messaging toolkits and ensure consistency across all channels.
- Market Insights: Conduct TAM/SAM analysis, buyer research, and competitive benchmarking. Monitor market trends and provide actionable insights for roadmap and GTM strategy.
- Go-to-Market Strategy: Lead product launches, develop enablement assets (playbooks, demos, talk tracks), and ensure predictable, measurable outcomes. Build integrated marketing and launch plans, including budget considerations.
- Solutions Marketing: Build solution frameworks for high-value plays (AI pipelines, cyber resilience, hybrid cloud modernization) anchored in customer needs. Translate technical capabilities into business-value narratives and architectures.
- Sales Enablement: Develop tailored content to empower sellers and partners. Understand direct and indirect routes-to-market and collaborate on partner activation strategies.
- Analyst & Event Engagement: Support analyst briefings and submissions to secure leadership positioning. Drive messaging and demo strategy for events, conferences, and executive briefings.
- Pricing & Packaging: Contribute to offer strategy, monetization models, and portfolio rationalization. Provide pricing insights and support TCO/TVO narratives.
- Performance Measurement: Track launch success, pipeline impact, and adoption metrics to optimize GTM strategies. Measure effectiveness of messaging and content and optimize based on KPIs and feedback loops.
Job Requirements
- Strong storytelling and messaging capabilities.
- Deep understanding of buyer personas, customer journeys, and competitive landscapes.
- Technical fluency in AI infrastructure concepts, including generative AI, RAG, data pipelines, model development workflows, hybrid multicloud architectures, data governance, and enterprise storage or data management platforms.
- 8+ years in a product marketing role within an enterprise technology or cloud solutions company.
- Strong storytelling and messaging capabilities.
- Deep understanding of buyer personas, customer journeys, and competitive landscapes.
- Ability to bridge technical concepts with business value.
- Bachelor's degree in business, technical or marketing related field OR additional equivalent experience as stated above.
Compensation:
The target salary range for this position is $200,000-225,000. The salary offered will be determined by the candidate's location, qualifications, experience, and education and may be outside of this range. Final compensation packages are competitive and in line with industry standards, reflecting a variety of factors, and include a comprehensive benefits package. This may cover Health Insurance, Life Insurance, Retirement or Pension Plans, Paid Time Off (PTO), various Leave options, Performance-Based Incentives, employee stock purchase plan, and/or restricted stocks (RSU’s), with all offerings subject to regional variations and governed by local laws, regulations, and company policies. Benefits may vary by country and region, and further details will be provided as part of the recruitment process.
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