Manager - Product Marketing, RLC & VRF
Mid-level Product Marketing role at Carrier. Narsingpur · full-time.
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll steer RLC and VRF portfolios from launch through retirement, spotting gaps and growth opportunities
- You'll shape launch plans with positioning, value propositions, pricing, channels, and readiness across teams
- You'll size markets, track competitors, study customers and prices, and turn HVAC signals into business cases
- You'll equip sales and channels through presentations, events, exhibitions, demos, and digital tools
- You'll keep product messaging and information current across campaigns, content, websites, platforms, and sales tools
What you bring
- You can build product roadmaps and benchmark offerings against competitors
- You can turn market, customer, pricing, regulatory, and channel findings into portfolio decisions
- You can support new-product launches, localization, and phase-out work
- You can work with Marcom to create product content and enable customer-facing teams
Who this fits
This role suits a product marketer who can manage HVAC portfolios, launch work, commercial analysis, and sales support. You'll be based in Narsingpur, India, in a full-time manager role. The listing does not state travel, timezone, visa, or people-management expectations.
From the employer
Product Strategy & Portfolio Management
- Manage assigned RLC and VRF product portfolios throughout the product lifecycle.
- Identify market opportunities, product gaps, and growth segments.
- Develop product roadmaps aligned with business objectives and market trends.
- Lead product benchmarking and competitive assessments.
- Support new product introduction, localization, and phase-out activities.
Go-To-Market (GTM) Leadership
- Develop and execute GTM strategies for new product launches.
- Define product positioning, value propositions, pricing strategies, and channel plans.
- Create launch readiness plans across sales, marketing, and service functions.
- Monitor product performance and recommend corrective actions where required.
Market Intelligence & Business Insights
- Conduct market sizing, competitor tracking, customer insights, and pricing analysis.
- Generate actionable intelligence on HVAC market trends, regulations, and channel dynamics.
- Develop business cases supporting investment and portfolio decisions.
- Support annual planning and growth strategy initiatives.
Sales Enablement & Channel Support
- Support customer presentations, channel events, exhibitions, and product demonstrations.
- Drive adoption of digital sales enablement platforms and tools.
- Gather customer and channel feedback to influence future product actions.
Marketing & Product Communication
- Partner with Marcom teams to develop brochures, catalogues, campaigns, videos, and digital assets.
- Ensure product information remains current across websites, digital platforms, and sales tools.
- Support thought leadership and customer engagement initiatives.
Carrier is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.
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