Sr. Competitive Intelligence Manager - Product Marketing

NetApp netapp.com Open · verified Sep 16, 2026

Morrisville Senior Product Marketing

Senior Product Marketing role at NetApp. Morrisville · $175,000–$200,000 base.

SalaryStated by NetApp

$175,000 – $200,000

Base salary for this role, in USD per year, as published in the posting.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Shape differentiated product messaging by studying competitor offerings in data and AI
Create and maintain battlecards, market landscapes, briefs, webcast content, and other sales tools
Coach field sellers during active deals with competitive guidance and win strategies
Review won and lost deals to surface trends, pricing insights, and product gaps
Run the competitive intelligence platform, alerts, research, and guidance for product teams

What you bring

Deep knowledge of B2B data, AI, and cloud infrastructure technologies and go-to-market approaches
At least five years in competitive intelligence, technical product marketing, or sales engineering
Hands-on experience with CI platforms such as Klue or Crayon and conversational tools such as Gong
Strong independent research skills across competitor documents, financial filings, and analyst reports
A bachelor’s degree in computer science, engineering, business, or a related field, or equivalent additional experience

Who this fits

You’ll suit a senior individual-contributor role that combines technical research, product marketing, and direct sales support. You should be comfortable owning work from start to finish, presenting to technical and non-technical audiences, and advising teams during active sales cycles. The role is based in Morrisville, United States, and does not include direct reports.

From the employer

Job Summary

NetApp is looking for a Senior Competitive Intelligence Manager to serve as our lead hands-on strategist for competitive insights in the Data and AI space. This is a high-visibility, senior individual contributor (IC) role designed for a deeply technical and strategic marketer who loves getting into the weeds of competitor offerings. You will be the primary engine driving our competitive positioning, translating complex market and product data into real-world, deal-winning guidance for our global Sales teams. Partnering closely with Sales, Product Marketing, and Product Management, you will act as a subject matter expert to ensure NetApp’s intelligent data infrastructure is advantageously positioned.

Key Responsibilities:
• Drive Competitive Positioning: Directly analyze competitor offerings to develop highly differentiated, technically accurate product messaging that serves as a foundation for internal and external communications.
• Build Hands-on Sales Assets: Author and maintain highly consumable, high-impact competitive materials, including battlecards, landscapes, briefs, webcast material, and more.
• Deliver Real-Time Deal Support: Act as a direct advisor to field Sales teams during active, high-stakes sales cycles, providing tactical coaching, competitive triage, and strategies to win key deals.
• Analyze Win/Loss Dynamics: Conduct structured, post-deal win/loss reviews to identify market trends, pricing strategies, and product gaps, turning raw data into strategic recommendations.
• Manage CI Platform & Alerts: Directly curate and optimize our competitive intelligence platform (tooling) ensuring the automated capture, filtering, and distribution of real-time competitor alerts.
• Advise Product Marketing & Product Teams: Act as the go-to technical expert for product and marketing leaders, delivering deep-dive competitor SWOT analyses to help guide product roadmaps and pricing strategies.
• Monitor Market Trends: Personally track Tier 1/2 competitors, emerging startups, and industry trends to position NetApp relative to new market shifts, ecosystem dynamics, and buyer behaviors.

Job Requirements

• Domain Expertise: Deep technical understanding of the technologies, architectures, and go-to-market strategies within the B2B Data, AI, and Cloud Infrastructure industries.
• Proven CI Execution: 5+ years of hands-on experience in competitive intelligence, technical product marketing, or sales engineering, with a proven track record of personally creating high-impact competitive content.
• Hands-on Tool Proficiency: Direct experience using and managing competitive intelligence platforms (e.g., Klue, Crayon) and conversational intelligence tools (e.g., Gong) to gather field insights.
• Strong Research & Synthesis Skills: Proven ability to independently dig through competitor documentation, financial filings, and analyst reports to extract actionable, validated insights.
• Sales Collaboration: High comfort level working directly alongside Field sales teams in active sales cycles, translating technical specs into "how-to-win" sales talk-tracks.
• Execution-Oriented: A self-starter who thrives on detailed execution, with the ability to own projects end-to-end without administrative oversight or direct reports.
• Superior Communication: Outstanding oral and written communication skills, with the ability to present complex technical findings clearly to both technical and non-technical stakeholders.

Education:
• Bachelor’s degree in Computer Science, Engineering, Business, or a related field.
• MBA and/or a strong technical background in data management or AI/ML workloads is highly preferred.

Equivalent combination of additional experience as stated above can be considered in place of academic degree listed.

Compensation:
The target salary range for this position is $175,000-200,000. The salary offered will be determined by the candidate's location, qualifications, experience, and education and may be outside of this range. Final compensation packages are competitive and in line with industry standards, reflecting a variety of factors, and include a comprehensive benefits package. This may cover Health Insurance, Life Insurance, Retirement or Pension Plans, Paid Time Off (PTO), various Leave options, Performance-Based Incentives, employee stock purchase plan, and/or restricted stocks (RSU’s), with all offerings subject to regional variations and governed by local laws, regulations, and company policies. Benefits may vary by country and region, and further details will be provided as part of the recruitment process.