Brand Manager
At a glance
Manager-level Brand Marketing role at Nestlé. Ho Chi Minh.
Pay not stated Brand Manager salary
growthroles summary, based on the employer's posting.
What you'll do
- Update MAGGI consumer portraits and engagement funnels, then use those insights to shape brand activity
- Assess store conditions, category direction and relative pricing to recommend promotions and channel-specific products
- Move the brand’s innovation pipeline forward, applying innovation levers and keeping existing products relevant
- Build and deliver aligned brand and integrated communication plans, including ideas and experiences for consumers
- Monitor brand health and results, assess investment impact, and coordinate communication work with agencies
What you bring
- A bachelor’s degree in marketing, business or a related area
- At least three years in marketing or equivalent FMCG work; sales experience is an advantage
- Experience collaborating with sales, supply chain, finance, R&D and agency teams
- Knowledge of FMCG brand building, consumer insight, innovation and integrated commercial planning
Who this fits
This suits someone ready to manage a brand’s performance, consumer work and innovation execution across functions. The role is based in Ho Chi Minh, Vietnam.
From the employer
POSITION SUMMARY
Drive the growth of the MAGGI brand by executing winning marketing strategies, building strong consumer connections, and delivering sustainable business results. The role is accountable for brand performance, innovation execution, communication development and ensuring consumer-centricity across all touchpoints.
KEY RESPONSIBILITIES
- Contribute to development and update of consumer portrait, consumer engagement funnel for her/his brand.
- Activates Brand Essence.
- Support for management of 60/40+ basket, packaging, Nestlé Health & Wellness (NHW) dashboard, services and Creating Share Value (CSV) related to her/his brand.
- Develops and updates consumer portraits, understands store environment, contributes to category strategy, defines desired relative price, provides recommendation to pricing and promotional strategy, proposes SKUs for key channels and key customers.
- Ensures consumer centricity, applies Innovation levers, contributes, and executes Innovation pipeline, maintains vibrancy via relevant renovation for his/her brands.
- Contributes to the development and executes a strong, functionally aligned brand and ICP plan, MBP. Tracks and monitors performance, health, and strategic alignment. Understands business impact of PFME and TTS investment of her/his brand.
- Contributes to the development of OBPs and Big Ideas, engagement strategies and creates attractive and rewarding brand experiences. Works in partnership with communication agencies and ensures all brand communication contributes to enhancing the company image of a trusted NHW leader.
REQUIREMENTS
- Bachelor’s degree in Marketing, Business, or related discipline.
- Minimum 3 years’ experience in Marketing, or equivalent FMCG experience (Sales experience is an
advantage). - Proven experience working in cross-functional teams (Sales, Supply Chain, Finance, R&D, Agencies).
- Solid understanding of Brand Building, consumer insight, innovation, and integrated commercial planning
within FMCG. - Strong analytical, project management, and communication skills.
- Demonstrated ability to operate within Nestlé principles, compliance standards, and competition law
guidelines
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