Senior Product Marketing Manager
At a glance
Senior Product Marketing role at Nectar. Palo Alto · full-time · $175,000–$200,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Shape platform positioning for enterprise, mid-market and emerging-brand audiences
- Equip sales with competitor battle cards and clear narratives on how the product stands apart
- Run launches from product framing and naming through sales preparation and launch campaigns
- Create sales tools including pitch decks, one-pagers, case studies and ROI calculators
- Use buyer feedback and market signals to guide product decisions and support company storytelling
What you bring
- Four to seven years in product marketing, ideally with B2B SaaS experience
- You have led messaging and positioning for a product or product line
- You have partnered with sales to build enablement programs and can turn competitor research into positioning
Who this fits
This senior role suits someone comfortable setting direction while building a product marketing function in an ambiguous, fast-moving setting. You’ll work with sales, product and leadership, report to the CEO, and the role is a hybrid position based in Palo Alto with four office days and three flexible remote days per quarter after three months.
From the employer
About Us
We're living through a fundamental shift in how people discover, evaluate, and purchase products. The next generation doesn't respond to traditional marketing -- they build relationships with brands through authentic social interactions, seek recommendations from communities they trust, and expect personalized experiences that feel human, not corporate.
At Nectar, we're building the AI-native social operating system that enables this new era of commerce. We believe every social interaction should deepen the relationship between brands and their communities while creating genuine value for both sides.
Founded by ex-Meta product and engineering leaders, we've raised over $30M in total capital from investors including GV and True Ventures. We work with brands like Oura Health, Caraway, e.l.f. Cosmetics, Kosas, OLIPOP, and many more. We're building the future of social commerce -- where community, conversation, and commerce converge.
The Role
We're looking for a Senior Product Marketing Manager to own positioning, messaging, and go-to-market strategy for Nectar's platform. Reporting directly to the CEO, you'll play a critical role in defining how we communicate our value to customers and how we win in the market.
This is a high-impact role where you'll help shape the product marketing function as we scale. You'll work closely with sales, product, and leadership to craft compelling narratives, launch new capabilities, and strengthen our competitive positioning.
What You'll Be Doing
Develop and refine Nectar's positioning and messaging across different customer segments, including enterprise, mid-market, and emerging brands
Build and maintain competitive intelligence programs, creating battle cards and differentiation narratives for the sales team
Own product launches end-to-end, from positioning and naming to internal enablement and launch campaigns
Create sales enablement materials such as pitch decks, one-pagers, case studies, and ROI calculators
Partner closely with the sales team to understand buyer personas, refine our ideal customer profile, and improve win rates
Synthesize customer feedback, competitive trends, and market insights to inform product strategy and roadmap decisions
Support company storytelling and fundraising efforts with compelling market narratives and positioning
What We're Looking For
4–7 years of product marketing experience, ideally in B2B SaaS
Experience owning positioning and messaging for a product or product line
Strong experience partnering with sales teams to build sales enablement programs
Ability to conduct competitive analysis and translate insights into actionable positioning and strategy
Excellent writing, communication, and storytelling abilities
Comfort operating in ambiguous environments and building new functions in a fast-moving startup
Strong collaboration skills across product, sales, and leadership teams
Bonus Points
Experience in martech, social media platforms, or commerce-related software
Experience working at a company through a Series A or Series B growth phase
Experience launching AI-powered products or technical platforms
Background working closely with enterprise sales teams
What We Offer
Competitive compensation and early equity
Health, vision, and dental benefits + 401(k) match
Hybrid work schedule (4 days in office) with 3 flex remote days per quarter (available after 3 months)
Comprehensive stipends: $1,000/month housing stipend for living near the office, $50/month mobile stipend, $50/month internet stipend for remote employees, and commuter benefits (train stipend or Palo Alto parking permit reimbursement)
Free lunch in the office
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