Social Media Specialist
At a glance
Mid-level Social Media role at MyRunway. Cape Town · full-time · no salary stated · we estimate ZAR 16,000–ZAR 19,000.
MyRunway has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- Coordinate social campaigns with email, push and paid marketing, then keep posts aligned to the shared calendar
- Plan and publish Instagram, TikTok, Facebook and YouTube content, including daily offers and brand launches
- Brief creators, manage delivery dates and review their work before it is published
- Track daily trends and conversations, then pitch timely posts the brand can publish that week
- Reply to comments and messages, route support questions, and report monthly on organic results and improvements
What you bring
- You have one to two years managing social media for a brand or agency
- You write well and understand what suits different social platforms
- You have worked with influencers or creators, including briefing them
- You can use Meta Business Suite and TikTok analytics, and keep calendars and deadlines organised
Who this fits
This mid-level role suits someone who can turn direction from the Demand Manager and Creative Director into scheduled content while working closely with both. The role is hybrid in Cape Town, South Africa.
From the employer
MyRunway brings designer brands to South African shoppers at unbeatable prices. We are looking for a Social Media & Community Specialist to run our social channels day to day.
Our Demand Manager and Creative Director set the strategy and the brand voice. You turn that into the posts, stories, creator content, and replies that go out every day. You also spot trends early enough for us to act on them while they still matter.
Where you will spend most of your time:
Calendar. Maintain and coordinate a campaign calendar to ensure alignment of social deliverables with email, push notification and paid marketing initiatives.
Content. Plan, create and publish content across Instagram, TikTok, Facebook & Youtube to a monthly content calendar.
Influencers and creators. Brief them, manage timelines and check content before it goes live.
Offers activation & brand launches. Find effective ways to promote MyRunway’s daily limited-time offers and new brand launches on social channels.
Trends. Watch trends and conversations daily, and pitch quick-turnaround posts the brand can put out the same week.
Community. Reply to comments and messages, and pass service questions to our Support team.
Brand voice. Work with the Creative Director so every post sounds and looks like MyRunway.
You will also:
Report monthly on organic social sessions, platform reach, engagement, follower growth and influencer results, with ideas to improve them.
Work with the Performance Marketing Specialist on content for paid social.
What success looks like after six months:
Our marketing calendar is well organised, relevant and channels are synced.
Our channels post on schedule, every week, in a voice the Creative Director signs off without rewrites.
We respond to relevant trends within days, not weeks.
Influencer content arrives on brief and on time.
What you bring:
1 to 2 years running social media for a brand or agency, ideally in fashion, beauty or retail.
Strong writing, and a feel for what works on each platform.
Experience briefing or working with influencers or creators.
Working knowledge of Meta Business Suite and TikTok analytics.
Strong organisation. You can keep a content calendar and many small deadlines on track.
Nice to have:
Shooting and editing short-form video on your phone.
Experience with a scheduling tool.
What you get:
The chance to shape how a growing fashion brand shows up on the channels its customers use most.
Daily work with our Creative Director and Demand Manager, with clear direction and room to take on more.
MyRunway is committed to transformation and redressing of past inequalities. Our employment equity goals will be taken into account in our selection process.
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