Social Media Specialist
At a glance
Mid-level Social Media role at TUI. Luton · no salary stated · we estimate £35,500–£51,125 across the United Kingdom.
TUI has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- Plan, make and publish posts across Marella Cruises’ social channels, supporting the organic social manager’s marketing plans
- Work with customer contact teams to spot engagement opportunities and track community sentiment across platforms
- Make TikToks and short videos, support campaigns with the influencer manager, and run customer competitions
- Brief the content team, gather customer-made posts and join shoots to create cruise-focused social content
- Review channel results, trends and competitor activity, then use your findings to improve future content
What you bring
- Strong communication, writing and editing skills, with close attention to detail
- You can read social data and turn the findings into content that connects with customers
- You’re comfortable using MS Office, including Word, Excel and PowerPoint
Who this fits
This role suits a customer-focused social media specialist who can work independently, manage competing tasks and adapt when priorities shift. You’ll support customer responses during business incidents and need flexibility to travel a few times during the year.
From the employer
As Social Media Specialist for Marella Cruises, you'll create engaging content that connects with our customers, driving brand preference while supporting our social media strategy in a dynamic cruise environment.
Closing date 20th November
ABOUT OUR OFFER
- Personal benefits: Attractive remuneration, discretionary bonus schemes, generous travel benefits, extensive health & well-being support, and more.
- Flexible working: Work is something you do, not somewhere you go. We encourage a healthy work-life balance with a dynamic working environment.
- A career to shape: Access the TUI Learning Hub to level-up and reach your ambitions.
- Broaden your network: We champion intercultural collaboration and provide opportunities to work on global projects and teams.
- Community: Get involved with incredible local charity and sustainability initiatives like the TUI Care Foundation.
ABOUT THE JOB
- Take the helm of our cruise social media channels – planning, creating, and publishing content that makes a splash, while supporting our Organic Social Manager in keeping everything shipshape with our marketing strategy.
- Work together with our contact teams to build your cruise knowledge and spot engagement opportunities, ensuring service excellence across all platforms while monitoring social communities as part of our wider sentiment tracking.
- Create captivating content including TikToks and short-form videos, while working closely with our Social Campaign & Influencer Manager to support campaigns that showcase the best of Marella Cruises through authentic voices.
- Organise creative competitions to surprise and delight our customers, building brand love and engagement across our platforms.
- Create and submit creative briefs to the content team while collecting user-generated content and working closely with our Social Media Editors, participating in social shoots to help fill content gaps with social-first cruise moments.
- Deliver weekly, monthly and quarterly reporting on platform performance, highlighting successes and identifying growth opportunities for our social channels.
- Stay current with social media trends, platform developments, emerging opportunities and competitor activity, conducting regular channel audits to implement learnings in future content.
- Support the social crisis team during business incidents, working on the frontline of customer response, with flexibility to travel a few times throughout the year to experience our product firsthand.
ABOUT YOU
- You've got brilliant communication skills with a natural flair for writing and an eagle eye for detail.
- Savvy with social media systems and tools (knowledge of Adobe, Google, Meta Ads Manager and Emplifi would be a bonus, but we can help you learn the ropes).
- You understand what makes social media tick and can transform data insights into content that truly connects.
- Thrive working independently and can juggle multiple tasks in our fast-paced cruise world, adapting quickly when priorities change course.
- Bring sunshine and creative spark to everything you do as a customer-focused team player who knows when to challenge, influence and negotiate effectively.
- Comfortable navigating MS Office including Word, Excel & PowerPoint.
From a workplace to a place to belong. At TUI we embrace diversity, equity, and inclusion, encouraging everyone to come as you are, because together, our potential is limitless.
We are committed to supporting candidates with disabilities and impairments so if you require any support, please do let us know.
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