Field Based Marketing Executive

Job Description

DETAILS OF THE ROLE:

Job Purpose

The Field-Based Marketing Executive supports the Product Manager and cross-functional teams in launching and growing a new oncology tumor indication. The role focuses on understanding the healthcare environment, gathering field and customer insights, identifying patient journey gaps, engaging potential early adopters and prescribers, and executing business tactics that support access, adoption, and achievement of business objectives.

Major Accountabilities

• Develop strong tumor-specific insights by understanding the healthcare environment, hospital and government policies, patient segments, and potential healthcare professional customers.
• Identify pain points and unmet needs across the patient journey and work with cross-functional teams to design and implement solutions that improve patient experience and access to appropriate treatment.
• Partner with the Product Manager to identify business opportunities, develop business plans, and execute key tactics and innovative programs for a new tumor launch.
• Build deep product and disease-state knowledge and engage target prescribers with approved scientific and clinical information.
• Coordinate with Sales, Marketing, Medical, and other internal teams to deploy approved promotional and non-promotional activities aligned with customer needs.
• Develop and execute customer engagement and call plans, including omnichannel engagement approaches tailored to customer preferences.
• Continuously update customer insights, HCP segmentation, persona, and adoption levels to guide business decisions.
• Conduct all activities in line with company ethics and compliance, medical-legal, SOP requirements.

Key Performance Indicators

• Growth and market share performance for the assigned tumor type.
• Effective management of spend versus budget.
• Identification and resolution of patient journey gaps on a continuous basis.
• Timely implementation of planned promotional, non-promotional, and innovative activities.
• Achievement of target call plans and quality customer engagement.
• Improvement in adoption level of target KOLs and key prescribers, aligned with plan.
• Timely, accurate, and actionable field insights shared with cross-functional teams.

Requirements

• Education: Bachelor’s degree in Pharmacy, Science, or a related field; MBA is an advantage.
• Experience: 2–3 years of customer-facing, sales, marketing, or healthcare-related experience. Prior Oncology, Hospital Acute Care or Specialty Products Experience preferred.
• Language: Fluent in spoken and written English.
• Skills: Strong understanding of patients, HCPs, market dynamics, and the healthcare system.
• Commercial capabilities: Communication, influencing, negotiation, customer focus, planning, organizing, and results orientation.
• Collaboration: Ability to work effectively with cross-functional teams and engage internal and external stakeholders.
• Mindset: Positive, entrepreneurial, agile, and proactive, with a strong commitment to integrity and compliance.

Required Skills:

Brand Management, Brand Management, Brand Marketing, Creative Campaign Development, Data Analysis, Digital Marketing, Field Marketing, Global Marketing Strategy, Google Analytics, Healthcare Marketing, Interpersonal Relationships, Market Analysis, Marketing Communications Planning, Marketing Content Strategy, Marketing Management, Marketing Operations, Marketing Planning, Marketing Strategies, Marketing Strategy Implementation, Market Positioning, Market Research, Outside Sales, Product Development, Product Management, Project Management {+ 9 more}

Preferred Skills:

Current Employees apply HERE

Current Contingent Workers apply HERE

Search Firm Representatives Please Read Carefully
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.

Employee Status:

Regular

Relocation:

VISA Sponsorship:

Travel Requirements:

Flexible Work Arrangements:

Hybrid

Shift:

Valid Driving License:

Hazardous Material(s):

Job Posting End Date:

10/1/2026

*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.