Marketing Executive - Beauty
At a glance
Mid-level General Marketing role at Hchx. Dubai.
Pay not stated General Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Help build yearly and quarterly plans for the beauty brands, then deliver the promotions and other activities they schedule
- Coordinate marketing requests with sales, business-unit managers and central teams, covering materials, media, PR, CRM and displays
- Brief vendors on point-of-sale materials and collateral, and keep production aligned with campaign aims and agreed timelines
- Gather brand results, campaign outcomes and customer data for reports, while tracking competitor communication, pricing and packaging
- Maintain promotional calendars, seasonal website content, campaign records, vendor invoices and monthly budget allocations
What you bring
- Three to five years of marketing experience, including required experience in the beauty sector
- Strong communication and people skills, plus planning and organization abilities for deadline-driven work
- Comfort using Microsoft Word, PowerPoint and Excel
Who this fits
This role suits a mid-level marketer who can coordinate promotions across beauty brands and work with sales teams, central marketing, vendors and brand principals. The portfolio covers the UAE, Bahrain, Kuwait, Qatar, Oman and Saudi Arabia.
From the employer
To coordinate and execute marketing activities, promotions and events for the Beauty Portfolio across department stores, in full alignment with the policies and procedures of the Al Tayer Group (ATG) and the Brand / Principals guidelines across UAE, Bahrain, Kuwait, Qatar, Oman and Saudi Arabia
Functional Roles and Responsibilities
• Assist in the development of yearly and quarterly marketing plans and calendar of activities for the respective portfolio of brands
• Implement the marketing, promotional activities for Beauty, as per the agreed plans.
• Maintain a thorough understanding of relevant Principal requirements and guidelines, ensuring that all the respective brands within the BU apply and adhere to the guidelines across all managed marketing activities
• Coordinate on daily basis with sales team, and/or BU managers to identify possible marketing requirements and support for the business
• Coordinate with the central team on weekly basis regarding all marketing requirements ranging from POS, posters, brochures, media requirements ,merchandising, websites, PR, CRM and database capturing, displays, etc
• Liaise with vendors to ensure production of POS material and marketing collateral in line with marketing objectives and agreed timelines
• Assist line manager in collating data for reports on brand performance, marketing initiatives, customer mix, post activity reports after each sponsorship/display activity ,etc. as required
• Assist in collating competitors‘ activities vis a vis communication, pricing, packaging and planning
• Maintain the archiving system for all executed elements in the marketing calendar and ensure all relevant databases / systems are updated as mandated
• Collect and maintain estimates & invoices with all vendors and ensure timely process of payments through the FSS structure
• Support the team on maintenance of annual budgets including allocation of monthly phasing
• Maintain effective working relations and contacts with key external parties, such as vendors, mall management, etc
• Update and maintain the marketing calendar for all promotional initiatives
• Timely Updating of the website brand and portfolio content by season
• Work with the Brand Principals & Social Media team to develop relevant content on the allocated portfolio
Years of Experience
• 3-5 years of marketing experience
• Experience in Marketing in the beauty industry mandatory
Knowledge and Skills
• Excellent communication and Interpersonal skills
• Should have good organizational and planning abilities including the ability to deal with/work under pressure and tight deadlines
• Should be Computer literate in Microsoft Office including Word, PowerPoint & Excel
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