Executive - Marketing
Dubai Full-time Mid-level General Marketing
Mid-level General Marketing role at Al Ghurair. Dubai · full-time.
Role brief
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll help run integrated online and offline campaigns that generate leads and support pipeline growth
- You'll coordinate internal teams, agencies, media partners, and suppliers against briefs, schedules, and budgets
- You'll manage agency briefs plus website, email, promotional, and marketing collateral delivery
- You'll assess lead quality, conversion, and cost-per-lead results, then turn findings into recommendations
- You'll support launches, events, activations, sponsorships, research, competitor reviews, and budget tracking
What you bring
- Bring an undergraduate qualification in marketing, business, communications, or a related discipline
- Bring between three and five years in marketing, including work that captures, nurtures, and converts leads
- Know digital, social, content, email, and campaign marketing; analytics and CRM platform experience is preferred
- Use strong project, communication, stakeholder, and data interpretation skills while taking initiative independently
- Care about cars and the automotive category; direct industry experience is helpful but not required
Who this fits
This suits a proactive marketer who can manage several contributors, suppliers, campaigns, and deadlines while using performance data to guide decisions. You'll be based in Dubai and work across both digital and offline marketing. Genuine enthusiasm for cars is important, even without prior automotive employment.
From the employer
Key Responsibilities
- Support the planning and execution of integrated marketing campaigns across digital and offline channels, with a strong focus on lead generation and pipeline contribution.
- Coordinate and manage marketing activities across internal departments, agencies, media partners, and suppliers, ensuring deliverables are on brief, on time, and on budget.
- Manage the day-to-day relationship with social media, digital, and creative agencies — briefing requirements, reviewing output, and ensuring content and campaigns are executed to standard.
- Oversee website content, email marketing, and promotional campaigns end-to-end, working with the relevant agencies/vendors to execute.
- Monitor and report on campaign performance, analyze results, and provide actionable recommendations — with particular attention to lead quality, conversion, and cost-per-lead metrics.
- Manage market research and competitor analysis initiatives, working with research partners or internal data to identify opportunities and industry trends.
- Support and help coordinate product launches, events, activations, sponsorships, and corporate initiatives, managing timelines and external suppliers.
- Review and approve all marketing materials to ensure alignment with brand standards and campaign objectives before they go live.
- Manage the marketing budget and track campaign expenditures across all active initiatives.
- Brief and manage the development of marketing collateral, presentations, and communication materials through agencies or design partners.
- Stay up to date with emerging marketing trends, tools, and best practices, particularly in digital and performance marketing, and bring recommendations back to the business.
Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- 3–5 years of experience in a marketing role.
- Demonstrated experience in lead generation marketing — running or supporting campaigns designed to capture, nurture, and convert leads, not just build awareness.
- Strong knowledge of digital marketing, social media, content marketing, email marketing, and campaign management.
- Experience using marketing analytics tools and CRM platforms is preferred.
- Excellent project management, communication, and stakeholder management skills.
- Strong analytical skills with the ability to interpret data and generate insights.
- A proactive, self-starting mindset — comfortable taking initiative and driving things forward independently.
- A genuine interest in cars and the automotive industry — automotive experience is a plus, but passion for the category matters more than the résumé line.
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