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Field Brand Manager - Rare Tumors

Merck KGaA vibrantm.com Open · verified Oct 27, 2026
Schiphol-Rijk Manager Brand Marketing

At a glance

Manager-level Brand Marketing role at Merck KGaA. Schiphol-Rijk.

Pay not stated Brand Manager salary

RoleBrand Marketing
SeniorityManager
LocationSchiphol-Rijk
Role brief

growthroles summary, based on the employer's posting.

What you'll do

  • Run the Netherlands brand plan for Rare Tumors, coordinating the yearly cycle with Medical and other relevant teams
  • Set direction for promotional and educational materials, then manage their review through the medical, legal and regulatory process
  • Meet healthcare professionals across the country, using on-label scientific discussions and small-group or roundtable events
  • Plan key accounts around care pathways, patient journeys and payer needs, combining in-person visits with virtual engagement
  • Track regulatory changes, competitor activity and field feedback, and escalate drug safety or quality concerns promptly

What you bring

  • A bachelor's degree in life sciences, business or a related discipline
  • Marketing experience in a specialist therapeutic area, plus familiarity with hospitals and complex stakeholder groups
  • Strong on-label scientific knowledge and judgment about when medical-only or off-label discussions should go to Medical Affairs
  • Fluent Dutch, a valid driving licence and ability to travel throughout the Netherlands

Who this fits

This manager role suits someone who can divide their time between brand marketing and direct customer engagement, while working closely with Medical and other teams. The role is based in Schiphol-Rijk for its office work and involves country-wide travel for about forty percent of the time.

From the employer

Work Your Magic with us!

Ready to explore, break barriers, and discover more? We know you’ve got big plans – so do we! Our colleagues across the globe love innovating with science and technology to enrich people’s lives with our solutions in Healthcare, Life Science, and Electronics. Together, we dream big and are passionate about caring for our rich mix of people, customers, patients, and planet. That's why we are always looking for curious minds that see themselves imagining the unimaginable with us.

Your Role:

We are seeking a dedicated and results-driven Field Brand Manager to join our Rare Tumors team in the Netherlands. In this pivotal role, split roughly 60% marketing (office based, Schipol-Rijk) and 40% customer-facing (country-wide travel), you will take ownership of brand strategy execution while acting as the primary point of contact for Health Care Professionals (HCPs), orchestrating internal resources to ensure impactful, compliant customer engagement.

You will define requirements for and oversee the development of promotional and educational materials, ensuring consistency with brand strategy and customer needs, and lead the Medical Legal Regulatory (MLR) approval process end to end. You will coordinate the annual brand planning cycle in close collaboration with Medical, MAP/GAP, and other relevant functions, and monitor regulatory updates and competitor activity to keep materials compliant and competitive.

As the face of the brand to customers, you will promote the licensed portfolio through on-label scientific dialogue, organizing activities such as small group meetings and roundtable events, while working in close alignment with Medical. You will build in-depth knowledge of your accounts, driving systematic account planning that reflects a 360° view of clinical pathways, patient journeys, and payer considerations, and blending face-to-face with virtual engagement through our omnichannel tools.

You will also develop a strong understanding of local healthcare pathways and payer policies, identifying practical service or pathway improvement opportunities, and channel relevant field insights back into brand, medical, and access strategies. Fulfilling pharmacovigilance and quality assurance duties, and promptly escalating any drug safety or quality issues, is an integral part of this role.

This role is essential to the growth and success of the Rare Tumors franchise in the Netherlands. If you are passionate about bringing scientific rigor and customer focus together to make a high impact, we invite you to apply.

Who you are:

  • Bachelor's degree in Life Sciences, Business, or a related field.
  • Experience in a marketing role within a specialist care therapeutic area (oncology, neurology etc).
  • Experience working within hospital systems and complex stakeholder environments.
  • Strong scientific and therapeutic area knowledge (on-label), with sound judgment on when to hand over off-label, pipeline, or medical-only conversations to Medical Affairs.
  • Strong strategic influencing and stakeholder management skills, with the ability to build lasting relationships with customers and key opinion leaders.
  • Excellent cross-functional coordination and collaboration skills, combined with genuine team-playing abilities and empathy.
  • Clear, impactful communicator with strategic and critical thinking, strong problem-solving, and solid project management skills.
  • Strong understanding of healthcare systems, reimbursement, and market access.
  • Able to travel ~40% of the time, country-wide within The Netherlands with a valid driving licence.
  • Fluent in Dutch.

Desirable skills:

  • Business level or above proficiency in English.
  • Experience with rare diseases or tumors.
  • Exposure to Market Access.
  • Confident user of virtual and omnichannel engagement tools.

What we offer: We are curious minds that come from a broad range of backgrounds, perspectives, and life experiences. We believe that this variety drives excellence and innovation, strengthening our ability to lead in science and technology. We are committed to creating access and opportunities for all to develop and grow at your own pace. Join us in building a culture of inclusion and belonging that impacts millions and empowers everyone to work their magic and champion human progress!

Apply now and become a part of a team that is dedicated to Sparking Discovery and Elevating Humanity!

Opportunity

Brand Marketing work from LinkedIn, X, Reddit and Upwork, in one list.

Each morning you get everything that fits, strongest first.

Brand Marketing

Find me work

By the team behind growthroles.

Find me work
Opportunity

Brand Marketing work from LinkedIn, X, Reddit and Upwork, in one list.

Each morning you get everything that fits, strongest first.

Find me work

By the team behind growthroles.