Specialist, Social Media

Melco Resorts & Entertainment Open · verified Sep 9, 2026

COD Mediterranean Full-time Mid-level Social Media

Mid-level Social Media role at Melco Resorts & Entertainment. COD Mediterranean · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Build platform-specific social strategy and calendars with hotel, food and beverage, and casino teams
Create and publish original multimedia content with a voice suited to each platform
Run social advertising, competitions, and brand campaigns, then assess results using performance data
Grow the online community by answering comments and working with local and global influencers
Track trends and competitors while coaching colleagues on content-creation best practices

What you bring

Bring at least three years in a comparable role or digital media specialization
Show you can build a social community and develop social and marketing plans
Understand algorithms, SEO, multimedia principles, campaign measurement, and social analytics tools
Write, edit, present, and communicate effectively across photo, video, and text
Hold relevant tertiary qualifications, ideally a bachelor's degree in communications, public relations, journalism, or digital marketing

Who this fits

This role suits someone experienced in social community growth, campaign analysis, content production, and customer interaction across multiple platforms. Luxury or hospitality experience is preferred, while Russian language skills are an advantage. The role is based at COD Mediterranean in Cyprus and requires prioritizing work across multiple projects under pressure.

From the employer

REQ15032 Specialist, Social Media (Open)

POSITION SUMMARY:

Social Media Specialist is responsible for creating an engaged community through the social media platforms of the brand, to increase brand awareness in local and global markets. Responsible for planning, implementing, and monitoring the company's Social Media strategy in order to improve Marketing efforts.

The Specialist, will also monitor site metrics, respond to reader comments, and oversee creative design.

PRIMARY RESPONSIBILITIES:

Co-create and implement social media strategy in order to boost visibility and customer and client Engagement
Develop strategy, produce high-quality original content and visual
Runs company social media advertising campaigns and analyzes data
Develops and manages competitions and campaigns that promote the brand
Coaches subordinates and employees on content creation best practices
The Specialist will publish content, monitor site metrics, respond to reader comments, and oversee creative design
Monitors the competition and implements research for new trends
Responds to comments on social media
Engages with local and global influencers for special activities
Able to develops the right voice for each social media platform
Work closely with other BUs (Hotel, F&B, Casino), to create editorial calendars, identify key stories and coordinate actions

KEY PERFORMANCE INDICATORS:

Develop social media strategy for each platform
Have a successful reach and engaged community
Evaluating creative materials are on strategy prior to BU submission
Ensuring work is completed on schedule and on budget
Keeping full control over multimedia content for social media

QUALIFICATIONS:

Requirements & Qualifications

Experience

At least 3 years’ experience in a similar role or as a Digital Media Specialist, is essential. Preferable with a Luxury brand or in Hospitality
Proven ability to build a social media community
Experience developing a social media strategy
Experience working with and developing a marketing plan
Knowledge and understanding of algorithms and SEO
Excellent consulting, writing, editing (photo/video/text), presentation and communication skills.
Demonstrable social analytics tools knowledge
Understanding of multimedia principles
Understand how to measure the success of campaigns

Education

Relevant tertiary qualifications in a related area e.g., Marketing, Communications, PR or International Studies
Candidates ideally should hold a bachelor’s degree with concentration on Communications, Public Relations, Journalism, Digital Marketing

PERSONAL COMPETENCIES:

Russian speaker would be considered as an advantage
Solid understanding of the use of a range of social media platforms, particularly in relation to advertising/branding and customers
Strong editing and writing skills suitable for each platform, from knowing how to write a successful tweet to using effective storytelling techniques
Creative skills for contributing new and innovative ideas
Strong verbal communication skills for articulating ideas to colleagues and clients
Organizational skills, with the capacity to prioritize work across multiple projects
The ability to work well under pressure
Data analysis skills and statistical prowess to draw actionable insights
Online community management and customer service skills to strike the balance between publicity and stimulating direct discussion with potential and actual customers
An eye for detail and the ability to work accurately
Excellent team work and networking skills