Senior Brand Manager, Zbar
Mdlz Open At a glance
Senior Brand Marketing role at Mdlz. East Hanover · full-time · $140,300–$192,940 base.
growthroles summary, based on the employer's posting.
What you'll do
- Shape ZBAR’s annual strategy and resource plan around growth in share, revenue, profit and return on investment
- Use consumer insight and brand positioning to build integrated communications and campaigns across channels
- Put marketing plans into action, align teams on goals and track results across annual and strategic planning cycles
- Manage in-year profit and loss, budgets and forecasts while leading an associate brand manager and agency partners
What you bring
- At least seven years in consumer packaged goods marketing, with increasing leadership responsibility and both brand-building and commercial work
- A bachelor’s degree and at least three years leading people and cross-functional teams
- Deep brand management and consumer marketing experience, including category development and shopper marketing
- You make strategic and tactical choices from data and bring a general management and profit-and-loss perspective
Who this fits
This senior, end-to-end brand role suits someone with substantial consumer packaged goods marketing experience who can lead an associate brand manager and agency partners. You’ll work in the East Hanover office three days each week. No relocation support is available.
From the employer
Job Description
Working with cross-functional and agency teams, you support the ZBAR strategy to achieve brand growth objectives including market share, revenue, profit and ROI for the business, category, and key customers.
Working with other internal & external stakeholders, you will determine the priorities to enable consumer & customer centric brand growth. You will develop annual plans, setting objectives and allocating resources. In addition, you will execute brand marketing plans, sharing objectives and monitoring performance, to deliver results over the Annual Contract and Strategic Plan horizon. Based on your deep consumer insights and brand positioning, you will develop and implement integrated marketing communications and 360-degree campaigns.
*** This is a hybrid role that requires 3 days per week in our East Hanover, New Jersey office
What you will bring:
A desire to drive your future and accelerate your career and the following experience and knowledge:
- Consumer behavior, preferably in the consumer goods sector in matrix environment
- Developing a seamless consumer experience & creating a holistic brand ecosystem
- Creating best in class 360 brand activation (CTV, social/digital, consumer engagements, PR/earned, in-store)
- Building and optimizing media plans to drive ROI with a focus on digital
- Managing the brand’s PnL & business objectives
- Analytics and creativity to continuously review, evolve, and optimize plans to the consumer, category, and customer.
- Leading and influencing internal cross-functional & external agency teams.
- Strong project management skills and ability to manage multiple projects simultaneously.
- Communicating effectively, verbally and in writing, and executive presentation skills
What you need to know about this position:
The Senior Brand Manager ZBAR is an ‘end to end’ role that will have a breadth of responsibility from developing best in class strategies, communications & activations to managing in-year PnL, Budget and forecasting assumptions. The individual will be responsible for managing an Associate Brand Manager & lead a broad Agency ecosystem.
Required Experience:
- 7+ years of experience of increasing leadership responsibility in CPG marketing with a mix of equity/brand building and commercial experience.
- Bachelor’s degree required; MBA preferred
- 3+ years of people management and cross functional team leadership.
- Experience in a matrix environment with multiple stakeholders, with demonstrated leadership and collaboration skills.
- Extensive brand management and consumer marketing expertise.
- General Management and P&L decision making perspective.
- Experience making strategic and tactical decisions utilizing fact-based data.
- Experience specific to category development and shopper marketing.
- Sponsorship/Partnership marketing experience a real benefit.
- Digitally savvy & data driven mindset
Business Unit Summary
The United States is the largest market in the Mondelēz International family with a significant employee and manufacturing footprint. Here, we produce our well-loved household favorites to provide our consumers with the right snack, at the right moment, made the right way. We have corporate offices, sales, manufacturing and distribution locations throughout the U.S. to ensure our iconic brands—including Oreo and Chips Ahoy! cookies, Ritz, Wheat Thins and Triscuit crackers, and Swedish Fish and Sour Patch Kids confectionery products —are close at hand for our consumers across the country.
Mondelēz Global LLC is an Equal Opportunity Employer/Protected Veterans/Persons with Disabilities. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected Veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law. Applicants who require accommodation to participate in the job application process may contact 847-943-5460 for assistance.
For more information about your Federal rights, please see eeopost.pdf; EEO is the Law Poster Supplement; Pay Transparency Nondiscrimination Provision; Know Your Rights: Workplace Discrimination is Illegal
Job Type
RegularBrand & Portfolio ManagementMarketing
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