Sales Planning Manager, Wet Dog – Mars Petcare
Mars (External) Open · verified Oct 21, 2026 At a glance
Manager-level Revenue & Sales Operations role at Mars (External). Tennessee-Franklin · full-time · no salary stated · we estimate $87,500–$150,000 across the United States.
Mars (External) has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- Connect customer and brand teams, bringing field sales feedback to internal partners
- Work with brand marketing to find share-growth opportunities and turn strategy into action
- Coordinate with merchandising teams on store displays, field materials and selling tools
- Lead customer planning meetings and deliver annual planning milestones with account teams
- Shape brand and new-item sales stories, and bring a sales perspective to product changes
What you bring
- A bachelor’s degree is required
- At least five years in sales, category, analytics or marketing work within consumer packaged goods
- You can interpret complex data and turn it into clear recommendations that shape strategy
Who this fits
This manager role suits someone who can build partnerships with retail customers, account teams and internal stakeholders. You’ll work in Franklin, Tennessee, with regular in-office collaboration and occasional remote work. Visa sponsorship and relocation benefits are unavailable.
From the employer
Job Description:
Sales Planning Manager, Wet Dog – Mars Petcare
Franklin, TN
This role is based in Franklin, TN with regular in-office collaboration expected. Flexibility is a key enabler, empowering associates to make choices that support both business outcomes and personal needs, including occasional remote work.
The Sales Planning Manager drives overall growth, profitability, and multi-year strategy of a specific brand through leading the end-to-end business management and collaboration between marketing, customer management, and cross-functional team. Operating in the center of Sales Planning Managers, Portfolio Growth teams, and field teams, this position ensures an enterprise-wide perspective is maintained for all accountable brands.
What are we looking for?
- Bachelor’s Degree
- 5+ years of sales/category/analytics/marketing experience within CPG industry
- Demonstrated ability to build collaborative partnerships with retail customers, account team, and internal business stakeholders
- Ability to understand complex data sources to develop and influence strategy and execution
- Strong analytic skills and ability to distill complex data into simple stories
What would be your key responsibilities?
- Critical link between Customer / Brand for Field Sales Team, bringing the Customer Development feedback back to the internal stakeholders
- Key partner for assigned Brand Marketing team to identify and drive execution behind share growth opportunities and strategy.
- Serve as liaison with internal merchandising teams develop in store displays, field materials and selling tools
- Internal customer development lead for assigned brands for internal planning processes including providing updates to various key stakeholders
- Lead Weekly/Periodic/Deep Dive Key Customer Meetings to Address Strategic and Tactical Account Needs & Deliver Annual Planning Milestones
- Customization of category/brand toolkits to support category shopper dynamics and growth opportunities.
- Partner with marketing to develop compelling Brand & New Item selling stories for their assigned brands that tie back into overarching Petcare category & organization objectives.
- Responsibility of shepherding and providing sales perspective on innovation/renovation projects inclusive of compiling AB/ER SOP and providing Field perspective/feedback from charter gate to implementation
- Attends and represents portfolio/brand presentations with strategic and developmental accounts
- Co-Develop Strategic Joint Business Plans with Brand Marketing and Account Teams
- Sales Representation in Portfolio Growth Teams
What can you expect from Mars?
- Work with over 150,000 diverse and talented Associates, all guided by The Five Principles.
- Join a purpose driven company, where we are striving to build the world we want tomorrow, today.
- Best-in-class learning and development support from day one, including access to our in-house Mars University.
- An industry competitive salary and benefits package, including company bonus.
Mars does not sponsor visas for this role.
This position is not eligible for relocation benefits.
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