Corporate Brand Marketing Manager
Mars (External) Open · verified Oct 10, 2026 At a glance
Manager-level Brand Marketing role at Mars (External). USA-Virginia-McLean · full-time · $108,160–$148,720 base.
growthroles summary, based on the employer's posting.
What you'll do
- Set yearly and longer-term plans for the corporate brand, connecting its goals with stakeholder needs and portfolio priorities
- Build campaigns across paid, earned, shared and owned channels to raise awareness, trust and links to the brand portfolio
- Turn business results, consumer insights, competitor activity and category shifts into recommendations for brand choices and activations
- Align teams across functions, business segments and regions, while directing an external agency team on strategic and creative work
- Plan and track spend, review campaign results against KPIs, and use new methods and AI-enabled approaches to improve efficiency
What you bring
- A bachelor's degree is required
- You bring five to ten years in marketing, brand management or communications within FMCG
- You can present and communicate effectively, and have experience with marketing planning, campaign production and strategic analysis
Who this fits
This manager role suits someone who can influence stakeholders across teams, business segments and geographies while leading an agency team. You'll work onsite in Chicago or McLean. Visa sponsorship and relocation benefits are unavailable.
From the employer
Job Description:
Title: Corporate Brand Marketing Manager
Location: Chicago, IL or McLean, VA
Workstyle: Onsite
Mars does not sponsor visas for this role. This position is not eligible for relocation benefits
The Mars Corporate brand is on a journey to elevate its reputation by growing brand awareness, building trust through storytelling, and increasing association between Mars and its portfolio of brands. The Mars Corporate brand manager will develop marketing strategies and lead initiatives to grow Mars brand foundations and accelerate trust and reputation building.
This role will be part of the central Corporate Affairs global team and report to the Corporate Brand and Purpose VP. This role partners closely with Internal Communications and External Communications Corporate Affairs stakeholders. Additionally, this role needs to develop an extended network to navigate a complex set of internal stakeholders across functions (Corporate Affairs, Marketing, Insights, Legal, etc.), Segments (Snacking, Petcare, Food & Nutrion), and geographies (Global, Regional, Market). This role will manage an external agency team that functions as an extended team
What will be your key responsibilities?
Strategy Development and Delivery: Lead development and execution of annual and long-range brand plans for the Mars Corporate brand, ensuring clear linkage between brand ambition, stakeholder ecosystem needs, portfolio priorities, and business objectives
Campaign and Communications: Develop and deliver integrated campaigns and communications across relevant paid-earned-shared-owned touchpoints that grow brand awareness, elevate reputation, and increase association between the Mars Corporate brand and its portfolio of brands
Insights-to-Action: Analyze business performance, competitive dynamics, consumer insights, and category trends, and translate them into recommendations on strategic choices and opportunities to increase effectiveness of activations and execution
Integrated Leadership: Operate as a high-impact cross-functional leader to drive clarity, alignment, and decision making; Effectively influence a complex set of internal stakeholders across functions, business Segments, and geographies; Lead an integrated-agency team to deliver strategic and creative initiatives
Operational Efficiency: Own budget planning, spend tracking, and optimization to ensure efficient investment across portfolio priorities; Track brand and activation performance to evaluate delivery against KPIs; Champion new methodologies, tools, and AI-enabled approaches to drive efficiencies
What are we looking for?
- BS/BA degree
- 5-10 years of marketing / brand management / communications experience in FMCG
- Strong Presentation and Communication Skills
- Marketing Planning Process
- Campaign Development and Production
- Strategic Analysis
- Project Management
What can you expect from Mars?
- Work with over 130,000 diverse and talented Associates, all guided by the Five Principles.
- Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
- Best-in-class learning and development support from day one, including access to our in-house Mars University.
- An industry competitive salary and benefits package, including company bonus.
The base pay range for this position at commencement of employment is between the range listed below, however, base pay offered may vary depending on multiple individualized factors, including but not limited to job-related knowledge, skills, and experience. The total compensation package for this position will include variable pay, medical and dental benefits, participation in 401k plan, and paid time off benefits. Details of participation in these benefit plans will be provided if an applicant receives an offer of employment.
The pay range shown is applicable to all US locations listed within the job posting:USD 108,160.00 - USD 148,720.00Not this one either?
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