Brand Marketing Manager-Orijen

Mars (External) Open · verified Sep 10, 2026

CHN-Shanghai-Shanghai Full-time Manager Brand Marketing

Mid-level Brand Marketing role at Mars (External). CHN-Shanghai-Shanghai · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll shape a five-year brand strategy by finding new sources of growth
You'll steer the yearly marketing plan and build a pipeline for product and package innovation
You'll set activation, communication, promotion, pricing, launch, and distribution plans
You'll forecast sales and budgets, track results, and adjust plans to improve performance
You'll assess domestic and international market, customer, and competitor signals

What you bring

You bring a university degree, preferably in business, marketing, or brand management
You have at least four years in brand marketing for international FMCG companies
You have two or more years in a brand manager position
You can manage several complex projects at once with strong project management skills
You analyze, present, and communicate well, with professional fluency in English

Who this fits

This role suits you if you can lead brand work, handle complex projects, and contribute to business discussions with management. The position is full-time and based in Shanghai, China.

From the employer

Job Description:

Job Summary

Brand manager plays leading role in key business processes, proactively participates in business conversations with Management team members.

What are we looking for?

University Degree, preferably in Business/Marketing/Brand Management
Solid experience in brand marketing in international FMCG companies (minimum 4 years)
Experience in Brand Manager role not less than 2 years
Excellent project management skills
Good analytical, presentation and communication skills
Ability to manage several different and complex projects at the same time
professional flurency in English

What will be your key responsibilities?

Identify growth sources and create the brand strategy for next 5 years
Lead annual marketing plan
Build brand innovation pipeline (product & packaging innovations)
Develop activation strategies, communication and promotion plan, pricing strategy, new product launches and distribution priorities
Prepare sales forecasts and marketing budgets, monitor sales volume, revenues and costs against forecasts, and adapt plans to improve the sales performance of products
Monitor, analyze, and evaluate domestic and international market trends, client behavior and competitor activity to identify market opportunities for the products

What can you expect from Mars?

Work with diverse and talented Associates, all guided by the Five Principles.
Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
A strong focus on learning and development support from day one, including access to our in-house Mars University.
An industry competitive salary and benefits package, including company bonus.