Consumer Market Insight Manager
Mars (External) Open At a glance
Manager-level Market Research role at Mars (External). CHN-Shanghai-Shanghai · full-time.
Pay not stated Market Research salary
growthroles summary, based on the employer's posting.
What you'll do
- Lead consumer, customer and market studies to find growth opportunities
- Track competitors, market shifts and changing pet-owner behavior
- Work with CRM, digital and data teams to apply first-party information to segmentation, journeys, engagement and loyalty
- Use research to shape innovation opportunities and run concept, communication and consumer validation studies
- Promote consumer-led decisions while introducing new insight methods, tools and AI-enabled approaches
What you bring
- At least five years in CMI, consumer research, analytics, strategy or a related area
- Experience in FMCG, consumer health, retail or mom-baby is preferred
- Ability to influence business choices and senior stakeholders
- Strategic judgment, business understanding, analytics, insight development and executive storytelling
Who this fits
You’ll suit a manager-level role centered on consumer insight, business influence and cross-functional collaboration. Curiosity, consumer focus, learning agility and a growth mindset matter here. The role is based in Shanghai, China, and the listing does not state travel, visa or management expectations.
From the employer
Job Description:
Key Responsibilities
Drive Consumer & Market Understanding
• Lead consumer, customer and market research to uncover growth opportunities.
• Monitor market dynamics, competitors and emerging pet owner trends.
Enable Data-Driven Growth
• Partner with CRM, Digital and Data teams to leverage first-party data.
• Support segmentation, journey mapping, engagement and loyalty insights.
Accelerate Innovation & Decisions
• Support innovation pipeline through insight-led opportunity identification.
• Lead concept, communication and consumer validation studies.
Build Insight Capability
• Champion consumer-centric thinking across the organization.
• Bring new methodologies, tools and AI-enabled approaches to insights.
What Are We Looking For?
Experience
• 5+ years in CMI, Consumer Research, Analytics, Strategy or related functions.
• FMCG, Consumer Health, Retail, Mom-Baby industry experience preferred.
• Strong ability to influence business decisions and senior stakeholders.
Capabilities
• Strategic thinking and business acumen
• Consumer centricity and curiosity
• Data analytics and insight generation
• Storytelling and executive communication
• Collaboration, learning agility and growth mindset
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