Brand Manager - Pet Nutrition
Mars (External) Open At a glance
Manager-level Brand Marketing role at Mars (External). AUS-Victoria-Melbourne · full-time.
Pay not stated Brand Manager salary
growthroles summary, based on the employer's posting.
What you'll do
- Set growth priorities for the Birdcare portfolio, targeting stronger category penetration, market share and profitability
- Build three-year plans covering innovation, media, activation and channel expansion
- Use market, consumer and commercial data to guide brand strategy and portfolio choices on pricing, products and packs
- Grow a digital destination for Australian bird owners with educational content and programs that encourage community participation
- Moderate brand channels, respond to consumer questions and feed sentiment and engagement insights into brand and product decisions
What you bring
- Around five or more years in brand marketing, with evidence of driving business growth
- Brand management experience, preferably in FMCG or another fast-moving consumer environment
- Practical experience with digital content strategy, social or community platforms, and consumer engagement
- A tertiary qualification in marketing, business or a related discipline
Who this fits
This suits a commercially focused brand marketer who enjoys digital community building and can coordinate several priorities and stakeholders. You’ll work on the Birdcare portfolio in a full-time Melbourne role, listed as onsite.
From the employer
Job Description:
Mars: Where your Tomorrow Starts Today!
Mars is a family-owned business that has been making products for people and their pets for more than 100 years. We’re behind some of the best loved brands in the world including MARS®, SNICKERS®, EXTRA®, ECLIPSE®, PEDIGREE®, WHISKAS®, DOLMIO®, BEN’S ORIGINAL ® MASTERFOODS ® and ROYAL CANIN® ORIJEN® ACANA® we are dedicated to making a positive impact on people and the planet.
Join us in building a sustainable future where people, communities, and the planet can truly thrive.
About the role: This role will be working for our Mars Pet Nutrition Segment, where we make life better for pets and their owners
Role Title: Brand Manager
Location: Melbourne, Vic
Hours: Full-time, hybrid
Reporting to: Portfolio Director
At Mars Pet Nutrition, we are united by our purpose: A Better World for Pets.
We are looking for a commercially minded and consumer-obsessed Brand Manager to take end-to-end ownership of our Birdcare portfolio, including our iconic Trill and Harmony brands. This is an exciting opportunity to shape category growth, build vibrant bird communities, champion innovation, and drive the long-term success of a unique portfolio within the Petcare business.
In this role, you will define and execute the strategic vision for Birdcare in Australia, driving sustainable commercial growth in close partnership with cross-functional teams across Sales, Category, Shopper Marketing, Finance, R&D, and Supply. Beyond traditional marketing, your mission is to transform our brand presence into the leading digital destination for bird owners, breeders, and enthusiasts—fostering a deeply engaged, loyal, and thriving community.
What You Will Do
Strategic Brand Leadership & Commercial Growth
- Lead the strategic growth agenda for the Birdcare portfolio, identifying opportunities to accelerate category penetration, market share and profitability.
- Develop and deliver 3-year growth plans across innovation, media, activation and channel expansion.
- Drive brand performance through robust analysis of market, consumer and commercial data, translating insights into winning growth strategies.
- Lead portfolio optimisation initiatives including pricing, product mix, pack architecture and SKU rationalisation.
Community Growth & Engagement
- Establish and scale a premier digital ecosystem that positions the brand as the trusted destination for bird care and enthusiasm across Australia.
- Design and execute end-to-end community programs delivering educational, entertaining, and purpose-led content that celebrates the passion of bird ownership.
- Foster meaningful, two-way engagement that drives brand advocacy, participation, and long-term brand equity.
Active Community Management
- Oversee and moderate digital brand channels, facilitating active discussions and nurturing a safe, welcoming space for enthusiasts.
- Address consumer queries promptly and empathetically, converting everyday interactions into lasting brand trust.
- Monitor sentiment, track engagement metrics, and channel consumer feedback directly back into brand and product strategies.
What You Will Bring
- Proven experience in Brand Management, ideally within FMCG or a fast-paced consumer-focused environment.
- Approximately 5+ years' experience in brand marketing with a track record of delivering business growth.
- Hands-on expertise in digital content strategy, social/community platforms, and modern consumer engagement tactics.
- High emotional intelligence and exceptional communication skills, with a genuine enthusiasm for community building and consumer connection.
- Strong project management skills with the ability to lead multiple priorities and stakeholders simultaneously.
- Demonstrated ability to influence and collaborate across cross-functional teams.
- Tertiary qualifications in Marketing, Business or a related discipline.
- Experience in Digital Ecosystems, Category, Shopper Marketing functions will be highly regarded.
Why you’ll love working for Mars:
- Purpose: Help craft beloved brands with a legacy of over 100 years of local manufacturing making products that people and pets will love all while helping to build a more sustainable future.
- People: A culture that values your contributions, fosters leadership, and recognises the impact you make. Your work truly matters here.
- Development: Shape your career with personalised development and real opportunities to grow from day one.
- Enjoy a team and business environment that is invested in helping you manage and grow your energy for work and life.
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