Brand Manager - CV
Mumbai A.O Manager Brand Marketing
At a glance
Manager-level Brand Marketing role at Mahindra. Mumbai A.O.
Pay not stated Brand Manager salary
RoleBrand Marketing
SeniorityManager
LocationMumbai A.O
PostedOct 23, 2026 · 5d ago
Role brief
growthroles summary, based on the employer's posting.
What you'll do
- Build long-range brand direction and yearly plans with the Brand Head, tying the work to business growth
- Run campaigns across ATL, BTL, digital, CRM, social media, PR and regional activations
- Brief agencies and internal teams, then manage the yearly communications and content schedule
- Review campaign results, digital KPIs and marketing effectiveness, adjusting activity against volume and market share goals
- Use consumer insights, product launches, competitor tracking and demand forecasts to shape brand and market-specific plans
What you bring
- An MBA or PGDM in marketing or a related discipline
- Five to eight years in brand, marketing or category management
- Hands-on background in integrated marketing, consumer insights, innovation and cross-functional work
- A record of growing business through brand planning and execution
Who this fits
This manager role suits someone who can connect brand plans with sales, product and regional execution. The role is based in Mumbai.
From the employer
Responsibilities & Key Deliverables
Key Responsibilities:
- Partner with the Brand Head to develop and execute long-term brand strategy and annual brand plans that drive business growth.
- Lead brand development initiatives to maximize sales, market share, brand equity, and overall brand health.
- Develop and execute integrated marketing campaigns across ATL, BTL, Digital, CRM, Social Media, PR, and regional activation channels.
- Create communication briefs for agencies and cross-functional teams, and manage the annual communication and content calendar.
- Drive the development of impactful brand communication aligned with business and brand objectives.
- Monitor and optimize campaign performance, digital KPIs, and marketing effectiveness to achieve volume and market share targets.
- Lead consumer research and insight generation to support innovation, product development, and marketing initiatives.
- Collaborate with Product Planning and Product Development teams on new product launches, product enhancements, refreshes, and variant introductions.
- Work closely with Sales, Regional, and Sales Planning teams to execute market-specific initiatives, align demand forecasting, and support business goals.
- Track competitive activities, market trends, and consumer behavior to recommend strategic interventions and category growth opportunities.
- Manage brand budgets effectively, ensuring optimal allocation of resources, strong governance, and maximum return on marketing investments.
- Collaborate with sales planning team to shape current demand and forecast to mitigate supply concerns and optimise volumes
- Lead cross-functional projects and stakeholder collaboration to ensure timely execution of brand and business objectives.
Education Qualification
MBA/PGDM in Marketing or a related field
General Experience
- 5-8 years of experience in Brand Management, Marketing, or Category Management.
- Strong experience in integrated marketing, consumer insights, innovation management, and cross-functional stakeholder collaboration.
- Proven ability to drive business growth through strategic brand planning and execution
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