Regional Brand Manager

LUXASIA is the leading and largest beauty omnichannel brand-builder of Asia Pacific. Since 1986, it has successfully enabled market entry and brand growth for more than 100 luxury beauty brands, the likes of Albion, Aveda, Bvlgari, Calvin Klein, Creed, Diptyque, Hermes, La Prairie, Maison Francis Kurkdjian, Montblanc, Rabanne, Ferragamo, and SK-II. LUXASIA has established Joint Ventures with the likes of LVMH Group, Revlon (for Elizabeth Arden), Puig, Shiseido, and Orveon (for Laura Mercier). The Group's integrated brand-building capabilities include luxury retail, online commerce, consumer marketing & analytics, and supply chain management. LUXASIA is powered by a diverse and dynamic #OneTeam of 2700 talents across a growing footprint of 15 markets.

Why Join Us

At LUXASIA, we believe there is beauty within every talent – that is you. We grow you by building your competencies and unleashing your potential. We have curated a vast portfolio of over 100 luxury brands across Asia Pacific, and growing. Your work will enrich the lives of millions of consumers across the region. With us, you get to be an entrepreneur, running the business like it is your very own. We give you but not without guidance and genuine care. We are a diverse and inclusive team that is courageously innovative. Together as #OneTeam, we celebrate differences, embrace change, explore new ideas, take risks, fail fast, and drive results. While challenges at work are inevitable, the journey promises to be fulfilling.

With LUXASIA, an exciting career filled with robust professional growth awaits you. Isn’t that beautiful?

Job Responsibilities

Regional Brand & Portfolio Strategy

• Develop and drive regional strategies and action plans to optimise brand growth across assigned markets, in line with company, brand and business partner strategies.
• Monitor brand performance, market trends, consumer insights and competitive landscape to identify opportunities and recommend actions to strengthen brand growth and market position.
• Work closely with the Marketing Manager to provide commercial and brand direction for regional marketing initiatives, ensuring alignment with overall business and brand objectives.
• Develop and execute annual brand and commercial plans to drive brand equity, sales growth and profitability across the region.
• Partner with local markets to identify opportunities and adapt regional strategies to local market needs while ensuring consistency with brand positioning.

P&L & Commercial Management

• Take ownership of the P&L for the brand, driving both sales growth and profitability across the region.
• Oversee commercial activities with business partners, including budget planning, KPI setting, sales forecasting, investment allocation and performance reviews.
• Lead commercial negotiations with business partners, including contract terms, budgets, targets and other business requirements.
• Monitor sales, profitability, marketing investment and key business KPIs, identifying opportunities to optimise performance and ROI.

Business Partner & Stakeholder Management

• Build and maintain strong relationships with brand partners and internal stakeholders through regular business reviews, performance discussions and strategic dialogue.
• Act as the key regional contact point for assigned brand partners, serving as the primary link between external partners and internal teams on all business and brand-related matters.
• Understand and anticipate the needs of brand partners and internal stakeholders, developing solutions that support both commercial objectives and long-term partnerships.
• Collaborate closely with country teams, brand owners, sales, marketing, e-commerce and other cross-functional teams to drive regional business objectives.

Reporting & Performance Management

• Lead regular business reviews and provide insights and recommendations based on market, sales and brand performance.
• Prepare and present regular business reports, forecasts, performance updates and strategic recommendations to internal and external stakeholders.
• Track progress against agreed business plans, KPIs and financial targets, identifying gaps and driving corrective actions where required.
• Share market insights and best practices across countries to drive continuous improvement and regional growth.

Requirements

• Minimum 10 years of experience in beauty/FMCG/luxury/consumer/retail industry preferred. Exposure to regional markets in SEA or APAC will be an advantage.
• Strong expertise in driving business/brand strategy & execution (sales, marketing, media, PR, and market development).
• Good analytical skills with ability to grasp numbers & problem-solving.
• Well-groomed, confident, and independent individual with entrepreneur spirit. Able to handle negotiations and meetings with higher level executives, both internally (eg. Country Managers) and externally (eg. Senior Executives from brand partners).
• Digitally savvy and familiar with various eCommerce and social commerce selling tools and platforms.
• Fluent in English, any other Asian language an advantage to support business needs within Asia Pacific.
• Proficient in MS Office, strong in excel (pivot table, vLookup) and PowerPoint presentation.
• A strong team player with the ability to work in a fast-paced, dynamic environment.
• Resourceful, meticulous, and well organized with a positive can-do attitude.
• Passion for the beauty industry and a genuine interest in developing a career in marketing or beauty.

Do you have what it takes to succeed in a fast-paced and intense environment? Do you thrive on challenges? Do you want to bring innovative ideas to life? Are you keen to abandon the status quo, try new things, embrace failures as lessons, recover fast, yet always pursue excellence?

If so, you are the one we are looking for. JOIN US and let’s grow together.

Championing Diversity, Equity and Inclusion

LUXASIA aspires to build a One Team of talents that reflects the diversity of the communities in our operating markets. LUXASIA is committed to providing equal employment opportunities to all individuals, regardless of their race, colour, religion, gender, sexual orientation, age, disability, nationality or ethnic origin, cultural background, social group, marital status, or any other characteristics as provided by law.

To explore other careers opportunities, visit our careers page . If you have a question for us, please drop us an email here.

We regret to inform you that only shortlisted candidates will be contacted. Thank you.

Recruitment Privacy Notice

By proceeding with your application, you confirm that you have read LUXASIA's recruitment privacy notice and consent to the LUXASIA group collecting, processing and disclosing your personal data for purposes specified in the notice.

Note To Staffing Agencies

Please DO NOT contact LUXASIA’s employees or Talent & Excitement (T&E) team in an attempt to present candidates for our roles. LUXASIA has our own panel of appointed agencies that we work with. Any agency who is interested to work with us must obtain prior written approval from LUXASIA’s T&E team before you submit candidates’ resumes, and then only in conjunction with a valid fully executed contract for service and in response to a specific job opening. LUXASIA will not pay a fee to any agency that does not have such agreement in place. Thank you for your understanding.