Brand Manager

As Brand Manager, you will support the development and execution of the brand strategy in the Italian market, reporting to the Marketing & Category Development Manager.

You will manage a broad range of activities across portfolio, product launches, trade marketing, brand activation, communication and consumer insights, working closely with Sales, Global teams and external agencies.

Your main responsibilities will be:

Portfolio & Product Launches

• Support the management and development of the existing portfolio and new product launches, coordinating product and packaging development with the Global Brand team.
• Ensure alignment on timelines, artwork and key deliverables throughout the launch and packaging development process.

Trade Marketing & Brand Activation

• Support the development and implementation of the promotional plan and in-store activities, coordinating POS and activation materials with external agencies.
• Provide the Sales Force and distributors with the relevant materials and tools to ensure effective execution of brand initiatives.

Media & Communication

• Support the implementation of B2C, B2B and digital communication activities, ensuring consistency with the brand strategy.
• Coordinate local content adaptations and manage the brand website, contributing to initiatives that increase brand and online visibility.

Consumer & Market Insights

• Monitor category trends, market developments and competitor activities, identifying relevant opportunities for the brand.
• Analyse consumer and market research and track key Brand KPIs, translating insights into actionable inputs for brand activities.

Budget & Operations

• Manage the budget for assigned marketing activities and coordinate agencies and suppliers, including briefs, timelines and purchase orders.
• Monitor consumer requests and relevant trends, using insights to support the development of the brand.

To be able to achieve the above and be successful in this role we believe you need to have:

• Minimum 3 years of experience in Marketing, Brand Management, Trade Marketing or a similar role, preferably in FMCG, Food & Beverage or Consumer Goods.
• Good understanding of the Italian retail and consumer environment.
• Experience in project management and working with agencies and cross-functional teams.
• Strong organisational and analytical skills, with a proactive and hands-on approach.
• Excellent communication and interpersonal skills.
• Team player with a strong sense of ownership and initiative.
• Passion for brands, consumers and retail.

• Fluent in Italian and English, both written and spoken.
• Excellent knowledge of Microsoft Office, particularly PowerPoint and Excel.