Brand Manager
On-site Dokki Full-time Manager Brand Marketing
At a glance
Manager-level Brand Marketing role at Linah Group. Dokki · full-time.
Pay not stated Brand Manager salary
RoleBrand Marketing
SeniorityManager
LocationDokki
WorkplaceOn-site
EmploymentFull-time
PostedNov 8, 2026
Role brief
growthroles summary, based on the employer's posting.
What you'll do
- Set brand direction, then run campaigns, activations and promotions that put it into practice
- Guide product launches from early concepts through research, positioning, naming, packaging, pricing and market entry
- Use consumer findings, market shifts and competitor activity to spot product openings and shape launch plans
- Coordinate product development and launch timing with R&D, Quality, Production, Sales and Commercial teams
- Oversee brand communications, budgets, partners and performance across the listed channels and customer touchpoints
What you bring
- At least five years in category management or a related area, preferably in FMCG
- You can build category plans, manage budgets and deliver against financial goals
- You bring strong analysis, project coordination and communication skills, including supplier and cross-team collaboration
- You can use Microsoft Office, especially Excel, and are familiar with category management tools
Who this fits
This onsite manager role suits someone with category management experience who can guide launches and coordinate several teams and projects. Loyalty program experience is a plus, and knowledge of agriculture trends, rules and technology is also sought.
From the employer
- Develop and manage the overall brand strategy and positioning.
- Plan and execute integrated marketing campaigns, brand activations, and promotional activities.
- Lead end-to-end new product launches, from concept development and market research to product positioning, naming, packaging, pricing, and go-to-market strategy.
- Identify new product opportunities based on consumer insights, market trends, and competitive analysis.
- Coordinate with R&D, Quality, Production, Sales, and Commercial teams to ensure successful product development and timely launches.
- Develop launch plans and marketing strategies to drive product awareness, trial, and sales.
- Oversee brand communication across digital platforms, social media, PR, influencers, and retail.
- Ensure brand consistency across all communication channels, packaging, and customer touchpoints.
- Manage marketing budgets, agencies, suppliers, and external partners.
- Conduct market research, competitor analysis, and consumer insights.
- Monitor brand performance, campaign effectiveness, product launch results, and marketing KPIs.
- Ensure project ownership, accountability, and timely execution across all marketing initiatives.
Requirements
- 5–7 years of experience in Category Management or a related field, preferably within the FMCG industry.
- Experience implementing loyalty programs is a strong plus.
- Strong analytical skills, with the ability to analyze market data and trends and make data-driven decisions.
- Excellent communication and interpersonal skills, with the ability to build strong supplier relationships and collaborate effectively with cross-functional teams.
- Proven ability to develop and implement category strategies, manage budgets, and achieve financial targets.
- Knowledge of the agriculture industry, including its latest trends, regulations, and technologies.
- Strong project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines.
- Proficiency in Microsoft Office, particularly Excel, and familiarity with category management software and tools.
Benefits
Medical Insurance
Social Insurance
Annual Performance-Based Bonus (KPIs)
Exclusive Discounts on Linah Farms Products
Brand Marketing work from LinkedIn, X, Reddit and Upwork, in one list.
Each morning you get everything that fits, strongest first.
Brand Marketing
Find me workBy the team behind growthroles.